Articles Tagged ‘NBC’

Digital spinoffs of popular primetime shows debut during Olympics

NBC launches multiple web series creatively linked to four of its shows that will stream on YouTube and NBC.com.

NHL’s Winter Classic a power play for brands, fans

The event hosted the largest-ever audience for an outdoor NHL game, and drew sponsorship plays from companies including Scotiabank, Honda and MillerCoors.

We Are Men gets axed: Fall TV

Elsewhere, Marvel’s Agents of S.H.I.E.L.D. and The Blacklist have been picked up for full seasons, while Fox’s Sleepy Hollow nabbed a second season run.

Comic-Con Blog: TV comes alive on the streets of San Diego

Networks took over the streets surrounding the big event with spectacular immersive marketing experiences.

Alles on NBC’s new season: blog

Mindshare’s Lina Alles’ top picks (Sean Saves the World, The Blacklist, Dracula) from the network’s fall upfront.

Wilson’s picks at Fox: blog

The UM director of investment says she likes the chances for Fox’s new Tuesday comedies as she takes in the new shows from the first day of presentations in NYC.

Fall TV: Chicago Fire gets a full-season

The Wednesday night drama gets a nine-episode order, and comedy Whitney gets moved to an 8 p.m. slot that night.

Fall TV: More pickups

Vegas, Elementary and Arrow are picked up for full seasons, with additional scripts ordered for other rookie shows.

Fall TV: First of the pickups

NBC has ordered full seasons of Revolution, Go On and The New Normal.

The CTC tackles Canadian stereotypes

The Canadian Tourism Commission has asked actor Eric McCormack to help show New York that Canada isn’t all moose, maple syrup and hockey.

Upfronts 2012: The social hits

The rundown on what new shows have garnered the most social media buzz, with data from Networked Insights.

Upfronts 2012: Bailey Wilson recaps the week

UM’s manager of broadcast investments runs down the sales pitches and new shows from the US networks.

Blog: Shelton at the upfronts

Helena Shelton, EVP trading and accountability, PHD pans Fox’s new comedies on day one of the upfronts.

Blog: Legassicke at the upfronts

Robin Legassicke, group director, Maxus Canada has high hopes for Fox comedies, but predicts an early NBC cancellation.

Ford breaks into branded entertainment on NBC

Reality show Great Escapes launches to promote the car-makers new Escape vehicle.