Articles Tagged ‘OMD’
Has radio buying lost its personal touch?
MiC‘s panel of media experts weigh in on the pros and cons of the shift to a national radio-buying model.
What Torstar learned from its paywall
Publisher John Cruickshank (pictured) on the biggest surprises from the digital strategy, and the industry reacts to the paper’s partnership with La Presse.
Home of the brave: are Canadian marketers ready for Vice?
The content produced out of the new Rogers-Vice deal is expected to be edgy. And media buyers say that’s a good thing for advertisers.
MAOY Gold: OMD turns up the heat on tech
A recap of the returning winner’s big year: including the addition of a new tech-focused division and a data-driven planning model.
What’s the ROI on the Olympics?
Industry execs from MediaCom, Media Dimensions, OMD and ZenithOptimedia on the potential of yesterday’s Olympic deal.
Can TV hang on to departing digital dollars?
How Omnicom’s global video investment shifts are playing out in Canada, and why national CEO Fred Forster says it is not too late for local broadcasters to keep some of that money in their pockets.
OMD picks up Petro-Canada
The Omnicom shop won the retail media business following a review.
Infiniti ‘discovers’ branded video
The car brand is reaching outside of its regular promotion strategy with Canada Undiscovered, a new series on Blue Ant’s Oasis and Travel+Escape channels.
Can streaming services hit a high note?
OMD’s Nick Barbuto and Touche!’s Emily Malloy-Manuel on audience and brand potential for the services, as Spotify gears up for its Canadian launch.
Spotted! Visa’s infinite social push at TIFF
The credit card co has launched an interactive storytelling experience, using Morgan Freeman’s iconic voice to help film fans share the glamour of their Hollywood North experience.
Starcom tops global billing list
Check out the top 10 global networks according to the latest RECMA numbers.
OMD is top-billing agency once again
Who made the top five? Check out the rundown of the top-billing agencies in the country for 2013, according to RECMA’s latest report.
Omnicom outpaces yearly growth in second quarter
The global media group’s second quarter results include double-digit increases in advertising and net income.
Are originals still hot? Media reaction to XES closing
OMD’s Sean Dixon and UM’s Matt Ramella react to Microsoft closing the unit, and what it means for the originals market overall.
Discovery’s fishy stunt
The media co has revealed the truth about a Shark Week promotional video that had people thinking twice about swimming in Lake Ontario.
