Articles Tagged ‘Pattison’
Pattison Outdoor becomes sole bus ad provider in GTA with MiWay deal
The company has added 500 buses serving 766,000 people in Mississauga to its portfolio.
Pattison extends its reach in Ottawa’s transit system
The OOH company is now providing ads for all stations along Line 1 of the city’s O-Train.
Pattison adds Brampton Transit to its portfolio
The company now handles ad sales for nearly every transit system in the GTA.
Spotted! Subaru builds an outsized OOH
The automaker conveys the size of its latest SUV, with a poster too big for its frame.
Toronto gets a new digital superboard
The doubled-facing digital board sits on one of Toronto’s busiest expressways.
Pattison and Environics team up to study movement data
While movement has increased in general, people with higher household income tend to move around more.
Pattison expands programmatic prowess with Hivestack
The OOH provider has built its own middleware technology allowing it to work with multiple exchanges, which VP Cam Milne says is imperative for buyers.
Pattison expands in Quebec, partners with La Presse
New digital screens will build Pattison’s presence in residential elevators, while content from La Presse will keep readers informed and entertained.
Is traffic near billboards increasing again?
There’s a potential rebound in traffic for large format, but data is still well below benchmarks.
Why Barrie Transit was a key win for Pattison
Winning the mid-sized “bedroom community” was key in linking its numerous municipal networks together, says Cam Milne.
Pattison takes up residence in Billy Bishop passenger terminal
For Pattison, the win bridges a geographic gap and complements its current transit offering in the GTHA.
Pattison Broadcast Group acquires Fabmar Communications
The purchase adds four new Western Canadian FM stations to the company’s 47 radio holdings.
Care Canada taps a new OOH strategy
Pairing with Pattison for a “tap-to-pay” campaign, the humanitarian organization is aiming to transform intention into action.
Pattison gets Cape Breton’s transit
The new deal strengthens Pattison’s command of transit inventory in the Atlantic region.
Pattison OneStop expands Global partnership
The Corus-owned news brand is now a part of the TTC screen network.
