Articles Tagged ‘Pattison’
Pattison enters into advertising partnership with Vancouver International Airport
Starting this year, the OOH ad company will focus on increasing inventory at the airport.
Easter Seals Ontario launches fundraising campaign
Branded Cities, Pattison, Rogers, Amazon, Spotify and AdTheorent will give more than $250,000 in ad space.
Pattison Outdoor names recipients of first Elevating Voices grants
Seven organizations supporting DEI work will receive over $1 million in out-of-home inventory.
Pattison Outdoor to provide ads for Montreal’s new transit system
A five-station section of the REM will begin operation later this month.
Pattison Media gets approval to acquire two Manitoba radio stations
Q Country and 94.7 Star FM represent the company’s first presence in the Brandon area.
Pattison Outdoor becomes sole bus ad provider in GTA with MiWay deal
The company has added 500 buses serving 766,000 people in Mississauga to its portfolio.
Pattison extends its reach in Ottawa’s transit system
The OOH company is now providing ads for all stations along Line 1 of the city’s O-Train.
Pattison adds Brampton Transit to its portfolio
The company now handles ad sales for nearly every transit system in the GTA.
Spotted! Subaru builds an outsized OOH
The automaker conveys the size of its latest SUV, with a poster too big for its frame.
Toronto gets a new digital superboard
The doubled-facing digital board sits on one of Toronto’s busiest expressways.
Pattison and Environics team up to study movement data
While movement has increased in general, people with higher household income tend to move around more.
Pattison expands programmatic prowess with Hivestack
The OOH provider has built its own middleware technology allowing it to work with multiple exchanges, which VP Cam Milne says is imperative for buyers.
Pattison expands in Quebec, partners with La Presse
New digital screens will build Pattison’s presence in residential elevators, while content from La Presse will keep readers informed and entertained.
Is traffic near billboards increasing again?
There’s a potential rebound in traffic for large format, but data is still well below benchmarks.
Why Barrie Transit was a key win for Pattison
Winning the mid-sized “bedroom community” was key in linking its numerous municipal networks together, says Cam Milne.
