Articles Tagged ‘Publicis’
Advil brings its newest product to the masses
The first innovation launched since GSK’s consumer brand spin-off is crossing a wide array of traditional and digital platforms.
Sun Life extends sponsorship with Toronto Raptors
The financial company will use the new deal to reinforce a positioning focused on health and well-being.
Digital transformation drives Publicis’ organic revenue up 10.5%
The holding company grew across service offerings in Q1, attributed to integrating digital and data.
Starcom tops Canada’s 2021 media new business rankings
The total value of account wins in Canada was $835 million, according to COMvergence.
Publicis reports 10% full year organic growth
The holding co. is forecasting organic growth of 4% to 5% for 2022 after reporting strong revenue during its Q4 earnings call.
Publicis Media introduces framework for inclusive media planning
PubliSees outlines how employing certain criteria in TV programs, for instance, can lead to more inclusive media plans.
Publicis promotes Veronik L’Heureux to lead Spark Foundry
The longtime agency leader is taking over for a departing Bettina Heimrath.
Publicis gets on board with The Trade Desk’s UID 2.0
Epsilon and the DSP are combining forces to create a viable, privacy-safe cookie alternative.
Publicis names new president for PMX Canada
The company’s investment and trading arm has promoted Jeff Thibodeau, and also hired Simon Chan, to further its digitization.
North America pushes Publicis revenue up in Q4
Positive growth in the region leads it to beat estimates, though CEO Arthur Sadoun cautions that the crisis is not over.
Mondelez picks Media Monks for North American content
The new partnership emphasizes digital-first creative, data and media effectiveness.
Publicis Groupe slows its declines in Q3
The holding company is confident about its resilience, thanks to capturing business from client shifts to digital media, ecommerce and DTC.
Publicis sees organic growth dip, but beats analyst expectations
The holding co also expects margins to approve in the second half of the year.
Publicis announces Q1 results, cost-cutting measures
Strong performance in North America comes as the holding company implements a plan to cut $762.5 million.
Organic growth down in 2019 for Publicis
The acquisition of Epsilon gave Publicis an overall lift in revenue, and Canada also posted organic growth.
