Articles Tagged ‘Scotiabank’
Sponsors help light up Scotiabank Nuit Blanche
Sponsors are utilizing the all-night festival’s emerging visual artists to create activations that look more like art installations. (Scotiabank’s 1nspired Night pictured.)
Rogers sets off on a hockey tour
Dates, locations and sponsors for the tour tied to City’s new Sunday-night NHL broadcasts have been announced.
PHD wins Tangerine
The bank’s CMO Andrew Zimakas on how the Omnicom agency can further establish the rebranded company into the Canadian market.
Scotiabank deepens Quebec hockey strategy
The bank is making the province a bigger part of its national hockey strategy with a one-year deal on French-language NHL games with new broadcaster TVA.
Scotiabank rolls out sponsored Amazing Race content program
The bank is sponsoring entertainment and travel pieces in addition to ads across Sun Media’s print and digital properties.
Rogers reveals schedule for 2014-15 NHL season
Nine networks will broadcast 350 hockey games, including more than 200 airing nationally.
The Amazing Race Canada adds Petro-Canada, Scotiabank
Chevrolet, Air Canada and Petro-Canada have come together for grand prize worth half a million dollars, with Scotiabank on board as well.
MMVAs sponsorship spots sold out ahead of Sunday’s show
New on the sponsorship list for this year are Bud Light Lime-A-Rita, Scotiabank and Samsung.
Rogers and Scotiabank ink six-year NHL sponsorship deal
The retail bank retains its title sponsorship of Wednesday Night Hockey as well as presence on Saturday and Sunday hockey coverage.
Scotiabank takes Best of Show at Sponsorship Marketing Awards
The retail bank also picked up three gold awards and one distinction honour.
Scotiabank signs on as official bank of Edmonton Oilers
The deal will focus on activating around grassroots hockey programs like the Scotiabank Girls HockeyFest.
Execs brave the cold, sleep outside for Covenant House
Industry leaders, including Media Experts president Penny Stevens, slept on the streets last week Thursday to raise awareness and money for the organization to support homeless youth.
HollisWealth channels heritage for rebrand
The Scotiabank-owned financial advisory network has launched its largest campaign ever, which includes print buys and leveraging Scotia’s NHL sponsorship ties.
Scotiabank’s expanded NHL play
Duncan Hannay, SVP and head of marketing at the financial services company tells MiC about how the brand plans to break out of the crowded hockey market this season.
TSN unveils sponsor slate for NHL coverage
New partner Scotiabank is the presenting sponsor of Wednesday Night Hockey, while Kia, Tim Hortons, Moxie’s and General Motors are back for another season.
