Articles Tagged ‘SnapChat’
Elevation Pictures conducts first Snapchat movie campaign
The teen drama Before I Fall, which grossed $4.95 million in its opening weekend at the box office, was promoted through a three-step Snapchat campaign.
What does Snap’s IPO mean for the advertising industry?
It’s popular with millennials, it’s sticky and it’s ridiculously unprofitable – now what can advertisers gain from the move?
Snapchat update brings mobile closer to TV
One month after Snap paired with Turner to offer weekly episodic content, it’s also added Nielsen digital measurement for its ads.
Coors Light hosts a scavenger hunt for Raptors seats on Snapchat
The beer brand is targeting urban millennials with a social contest for front row seats.
Execs report autoplay ads to be least effective online format: study
A new study from Quartz details the online preferences of the elusive demo.
New study shows Snapchat leads in social ‘stickiness’
New research from Solutions Research Group has found that the average age of Facebook users is 13 years higher than the average Snapchat user.
Toronto/Montreal game beats previous MLS record on TSN and RDS
Wednesday night’s MLS Eastern Conference Championship was up 35% over the previous record.
Blog: Snapchat is changing the media landscape
Jonathan Davids, founder and CEO of Influicity with tips on how to master the social media platform.
Bell Media takes a new angle for Fantastic Beasts
The newest film based on J.K. Rowling’s work will be promoted in Canada through new platforms, including Snapchat, iHeartRadio and Much Digital Studios.
Snapchat gets serious about ads
The app has made its first foray into programmatic advertising, allowing clients to buy, target and track ads through a self-service API.
Snap drops the ‘chat’
The company is changing its moniker and introducing a new brand extension with video glasses.
Face-off: What’s the story with Instagram and Snapchat?
Industry insiders discuss Instagram’s new Stories feature, and whether it’s enough to make millennial favourite Snapchat irrelevant.
A&W hopes to snap up millennial spirit
The restaurant chain’s annual Burgers to Beat MS campaign was promoted through custom geotags on the youth-friendly social platform.
Can Instagram’s Stories expand its reach with brands?
In debuting a familiar-looking image-sharing feature, Instagram is looking to step up its game with users and brands as the social space gets more crowded.
Shopify shifts its gaze on Snapchatters
Looking to differentiate its brand, the e-commerce co turns to the social platform’s storytelling tool to capture attention (and a team member).
