Articles Tagged ‘Starcom MediaVest Group’
Publicis announces executive shuffle
The company has appointed a new team to lead digital growth, as it announces a series of executive changes and extends chairman and the term of CEO Maurice Levy to 2017.
Reaction to launch of industry’s “worst kept secret”
The heads of Starcom MediaVest Group Canada, Dentsu Aegis Network Canada and UM on the potential benefits and pitfalls of Shomi.
CBC Music, Aux and TD start online band search
The three partners have launched Rock your Campus, a new contest that embraces YouTube’s importance in the music industry.
Meet M2’s newest director
Tracey Johnson comes to the agency from her latest role at Starcom MediaVest Group.
One Last Thing: Media execs on CBC’s changing strategy
Starcom MediaVest CEO Bruce Neve and OMD director of emerging media Sean Dixon weigh-in on this week’s announcements from the pubcaster.
Starcom MediaVest Canada signs with BrightRoll for programmatic video
The media agency will be working with the ad platform around its video advertising.
What media execs want to see from the CBC
With the losses of HNIC, Strombo and more, we asked media execs what the pubcaster can offer its Canadian advertising clients.
Canada takes four at Internationalist Awards
Twos Golds and two Silvers went to the nominated agencies at last night’s awards in New York.
Canada shortlisted for four Internationalist Awards
PHD Canada is up for two at the awards, which honour innovation in media and will be handed out at the end of the month in New York City.
Carat wins buying business for P&G Canada
The agency takes over that piece of the company’s Canadian media account, with planning still split between it and Starcom MediaVest Group.
Starcom MediaVest Group launches Content@Scale
Jeff Thibodeau, SVP of digital media in Canada talks about the new real-time content platform that will connect publishers with clients.
Kraft and Keith’s MasterChef Canada activations
The brands are the key sponsors of the Canadian edition of the show, which launches on CTV this Monday.
Spotted! Scope dispensers freshen up restrooms
Procter & Gamble’s mouthwash brand aims to reach consumers when they need it most with this well-placed OOH campaign.
New partnership brings Wi-Fi to TTC stations
Performance Content, Starcom MediaVest Group and AOL Canada have launched an ad-supported network called TConnect, which is bringing Wi-Fi to stations with launch sponsor Mondelez Canada.
Blue Ant shares branded content success story
At the Havas Collaborative Alliance, Blue Ant Media’s Ryan Fuss effuses about the power of partnerships and his company’s success working with Starcom, Cheil and Samsung.
