Articles Tagged ‘Super Bowl’


CTV and Super Bowl top social mentions in 2013

The Bell Media channel and its broadcast of the big football game raked in the most mentions for the year, according to a report from Seevibes.

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CTV serves up post-Bowl timeslot for MasterChef Canada

The broadcaster looks to cook up a sizeable post-football game audience for the popular format.


RDS extends NFL coverage through 2016

The Bell Media channel will air Sunday games and Monday Night Football, as well as the Pro Bowl and Super Bowl.


CTV’s Oscar ratings match 2012 numbers

The 2013 Oscar telecast peaked at around 7.2 million viewers when Christopher Plummer handed Anne Hathaway her best supporting actress trophy.

Martin Short

Lay’s asks Canucks for a flavour

The brand is bringing its “Do Us a Flavour” contest to the market, inviting consumers to generate ideas for a new chip flavour and promoting it with a TV, radio and online buy.


Super Bowl tops six million viewers on CTV

The ratings rundown, and media weigh-in from MediaCom and Rocket XL on what brands won when the lights went out on Sunday.


Molson brings it home

The brand has launched a new campaign, which has people around the world touting the merits of Canadians.


McDonald’s brings ‘Your Questions’ to the Super Bowl

The fast food co. will debut the TV spot “One at a time,” in the first quarter of the big game.

McD 'One at a Time' FoodStylist Analysis

Big brands tease Super Bowl spots

Budweiser has hockey, Lay’s is featuring Martin Short and McDonald’s Canada is bringing its question and answer campaign to TV in teasers around their Canadian game day spots.


Hyundai Canada debuts Gaspocalypse during Super Bowl

The commercial honours the post-apocalyptic film genre and highlights the fuel efficiency of the Sonata Hybrid.


CTV’s Super Bowl, NFL playoff telecasts to hit the web

An exclusive deal with the NFL will see Bell Media live stream the events on as the media group’s multi-platform strategy continues to evolve.


CTV gives Motive a Super Bowl push

The Bell Media channel is airing the first episode of the new Canadian series following the big game.

Deb Roy

TV Day: Measuring TV’s social pulse

Robin Hassan from Starcom and Matt Di Paola from MediaCom Canada weigh in on Bluefin Labs, an analytics company that tracks the impact of TV ads in real time.


Shaw Exo pursues a thrilling launch

This week the mediaco introduced its new HD and on-demand services with a multiplatform campaign involving a wild car chase.


Super Bowl breaks records on CTV and RDS

The return of The Voice also gets a Super Sunday boost, earning 45% more viewers than its season one premiere.