Articles Tagged ‘Touche!’
Canadian Tire expands its work with Corus for the holidays
On top of activations on Hallmark, Food Network and W, the retailer is also increasing its presence on Spotify to tap interest in seasonal music.
Initiative, Wavemaker and Touche medal at 2021 AOY
This year’s virtual awards gala revealed the top three media agencies and Campaign of the Year.
Canadian Tire taps Branded Cities’ 3D OOH
The boards create fully immersive scenes, which the retailer used to show off its line of pet products.
2021 Media AOY Bronze: Touche blends the art of media with the science of data
With an audience planning process that is “obsessed” with consumer signals, the agency is looking to trigger conversations on social.
La Presse helps Volkswagen drive a new launch
A branded content push behind the new Taos SUV included a five-video series that used the publishers data to target adventure-seekers.
PHD and Touche stand out at FOMG Awards
The Omnicom agencies won accolades for Scotiabank, Volkswagon and Can-Am On-Road media activations.
Preparing for post-pandemic business: survey
A new survey conducted by Touché shows that many advertisers will benefit from increased demand due to high rates of household savings and purchases delayed by lockdowns.
Why media agencies are thinking about responsible investment
Directing millions of dollars in media spending means agencies have another dimension to consider when it comes to DEI and sustainability goals.
Spotted! Canadian Tire uses a block of ice as a spring countdown
The stunt is one of several cross-platform ways the retailer is tapping into anticipation for warmer weather.
UM, Cossette Media and Touche lead RECMA’s Canadian ratings
Despite the challenges of 2020, the report also reflects a healthy media-buying landscape.
Canadians’ trust in news could herald a boost in spend
Spending in newspapers is expected to be stable, but digital spending around news content could increase.
2020 Media AOY Gold: Touche! is still all about creativity
The agency’s creative focus has helped clients succeed with innovative solutions to their business-specific problems.
Here are the 2020 Media Agency of the Year winners
This year, it’s Touché!, PHD and UM that have earned top honours in the media discipline.
