Articles Tagged ‘Touche!’
Touche and Carat take home big wins at Prix Media
The annual award show also introduced a new honour for best media partner.
Spotted! Canadian Tire takes to the skies to reintroduce paint line
After some inactivity in the space the retailer has launched a new paint-focused campaign targeting active families.
ICYMI: Touche stands alone on Warc’s agency list, Facebook takes aim at fake news
In case you missed it: Facebook uses education to take down fake news, Bell Media could take the “Hockey Theme” overseas and more.
Is Quebec’s $36 million promise to newspapers enough?
Publishers of Quebec newspapers have welcomed the acknowledgement of the industry’s struggles, but is there still work to be done?
Touché! and OMD make the shortlist for Festival of Global Media
A dozen Canadian entries could compete for gold in Rome this may, including campaigns for SportChek, Tourism Quebec and the Canadian Safe Schools Network.
Omnicom agencies win Internationalist Gold
OMD, PHD, Sid Lee Media and Touche all walked away with top honours at last night’s Internationalist Awards for Innovation in Media.
CFL invites fans (and sponsors) to pre-season events
Title sponsor Mark’s will use the event as an opportunity to tap a younger demo, while the CFL is hoping to up engagement year-round.
Twitter Canada unveils carousel ads
The ads, designed to keep viewers in-app, are currently in the beta stage with Canadian Tire as the first advertiser to test in Canada.
Touche wins Agropur
The dairy cooperative is looking to increase its media spend while decreasing its mass marketing outreach with its new agency.
Spotted! Sports Experts takes ‘the claw’ to Facebook live
In order to drum up enthusiasm for the holiday season, the sports retailer encouraged social users to control the game with its reactions.
Touche wins big at the MIAs
All the gold winners from last night’s awards, and details on why the jury didn’t award a Best of Show.
Coup de Pouce’s milky ‘white’ issue partnership
How the Quebecor title worked with Les Producteurs de lait du Québec to create the special print edition.
Karine Courtemanche new chair at COMB
The Touche! president has taken over the OOH industry board’s chairperson-ship from Dave Petryna.
Visa sponsorship sees CBC put VR in Games spotlight
With branded partnerships tripled over Sochi, the pubcaster is stretching its legs in producing custom content for the Games.
Sport Chek takes mobile-first approach to Rio
The retailer has made Facebook the first screen for its Olympic campaign.
