Articles Tagged ‘UM’
Mediabrands joins event to attract Black talent to advertising
All Things Ad TO welcomed IPG’s media agencies to the mentoring event meant to address the industry’s inclusion gap.
How brands can weather the coming years of entropy
UM’s outlook for the years ahead details how things like decentralization and a need for escape will shape consumer interactions.
Mediabrands launches Inclusive Media practice
Justin Senior is leading the new unit, which is part of the agency network’s efforts to embed DEI into the ways it works across the Canadian media industry.
UM takes RECMA’s top spot for Canadian agencies
OMD was the other Canadian agency to hit “dominant” status in the latest evaluation report.
Starcom tops Canada’s 2021 media new business rankings
The total value of account wins in Canada was $835 million, according to COMvergence.
From CARD: How media leaders are keeping teams connected
Our roundtable of agency execs share what they’re doing to keep their existing talent motivated.
From CARD: How are media leaders navigating recruitment?
Agency execs Shelley Smit, Kevin Johnson, Noah Vardon, Sarah Thompson and Devon MacDonald share what they’re doing to attract and retain talent.
Reddit partners with Mediabrands to expand ad opportunities
IPG agencies in Canada will gain access to an interactive tool that can algorithmically determine trending content on the platform.
MAGNA and UM demystify the modern Twitch user
A new study shows that users not only have high purchasing power, they are receptive to advertising on the platform.
UM Canada continues to shoot up RECMA’s global rankings
The agency’s score on qualitative rankings puts it among the fastest-improving in top markets.
Spotify launches a campaign to attract advertisers
The platform is backing up the campaign’s claim that its listeners are highly immersed with research diving into their engagement levels.
