Articles Tagged ‘UM’
Blog: Making sense of radical circumstances
UM’s Richard Fofana argues that while COVID-19 is like nothing brands have ever seen before, when it comes to adaptation, some principles are timeless.
How Canada fared in WARC’s Media 100
Touché! founder Alain Desormiers reflects on his agency’s success on the list and his hopes for awards shows in the wake of COVID-19.
Inside Cadreon’s new social tool
The solution allows brands to extend their social creative to a network of trusted digital platforms.
The Meatless Farm Co embarks on biggest spend yet
As the younger plant-based brand looks to gain ground against competitors, it’s splurged on its first OOH effort.
CPG gave Carat a big boost for 2019: RECMA
The Dentsu shop’s big global P&G win even helped offset some high-profile losses.
UM wins SkipTheDishes
The IPG shop will work on creating a media strategy for the app that’s informed by its own data.
Sobeys ventures into IGTV for holiday campaign
As the grocer invests more heavily in mobile and digital video, it’s using IGTV to amplify the reach of its TV spot.
2019 Media AOY Silver: UM’s courage pays off
To achieve results, the agency works alongside brave clients like Oh! Henry to program bold media plans.
Who took home hardware (and made history) at AOY?
A new media agency topped the annual awards, the culmination of a long journey.
Boston Pizza gets serious about Saturdays with HNIC partnership
The Canadian chain is using Wednesdays and Thursdays to attract hockey fans to its locations during the big game.
IPG Mediabrands continues global exec shuffle
Anthony Plant will the business unit responsible for one of UM’s biggest accounts, CPG powerhouse Johnson & Joshnson.
Four Canadian agencies shortlisted for M&M Global Awards
Touché! made the short list five times, with four nominations for Canadian Tire Corporation.
People Moves: Snap Canada, Postmedia and more
Plus, MiQ welcomes a team of new faces, while UM fills its newly created VP of finance position.
Fall TV: What’s new and next in ad opps
They say content is king. But it’s about much more than just the shows. Network execs break down changes being made in the ad buying process.
Movember picks UM
As the men’s health charity aims for some serious growth (literally) this year, it’s aligned with a new agency.
