Articles Tagged ‘UM’
UM wins CAMH Foundation
The IPG shop will help drive awareness as the foundation aims to increase funding and break down stigmas around mental illness.
UM wins Expedia.ca
Data and analytics will play a key role in the travel brand’s media strategy going forward, says Shelley Smit.
Media agencies blowing up on the AToMiC shortlist
Five media shops are in contention for work across beer, CPG, automotive and airline brands.
Spotted! Soup’s on!
Sony Pictures Entertainment Canada is appealing to hungry (and cold) Torontonians to promote the release of Peter Rabbit.
Media In Canada’s most-read stories of 2017
From C-suite shuffles to a massive OOH acquisition, we look back at what grabbed the industry’s attention most this year.
People moves at UM, Telelatino and more
Will Mulqueeney has joined UM as director of connection planning on Johnson & Johnson’s portfolio, plus moves at Global Eagle, Telelatino and Groupe V.
The New Establishment: Juan Panlilio
The winner of a new AToMiC award leads UM’s decision sciences team, finding a sweet spot where data meets passion.
The New Establishment: Brie Reininger
The UM analyst has won the inaugural junior award for her work creating innovative digital plans.
UM wins GoodLife for digital media
The IPG Mediabrands agency takes over the account immediately.
UM adds VP of digital
Erica Kokiw has returned to Canada after five years in Australia.
MiC Roundtable: Keeping up with clients
In the first of a series of roundtable discussions, MiC invited six mid-level media agency staffers to dive into the issues impacting day-to-day life in the industry.
UM wins Accenture
After nearly 30 years with MEC, the B2B consulting firm has selected the IPG shop and will focus on a data-led, mobile- and digital-first approach.
UM wins Tim Hortons
The Mediabrands agency has been awarded the account following a review.
Budweiser signs multi-year deal with Live Nation
The deal includes naming rights for Toronto’s Molson Canadian Amphitheatre, which will be renamed the Budweiser Stage.
Diet Coke launches social gifting with Twitter Canada
The brand’s bid to give away bottles designed by Genie Bouchard saw 20 times the engagement compared to a typical tweet.
