Articles Tagged ‘Wavemaker’
Media agencies blowing up on the AToMiC shortlist
Five media shops are in contention for work across beer, CPG, automotive and airline brands.
RECMA releases its latest Canadian report
Media agencies get assessed on their ability to win and maintain new business.
Buyers on board with YouTube monetization changes
Google concedes bigger does not always equal better in changing its quality controls and how it highlights content.
GroupM officially cuts the ribbon on Wavemaker
CEO Ann Stewart says the agency is aiming to align itself with technology.
Media In Canada’s most-read stories of 2017
From C-suite shuffles to a massive OOH acquisition, we look back at what grabbed the industry’s attention most this year.
People Moves: Wavemaker, Starcom and more
Plus, new hires on the media side at Global News Radio.
Vice Money chases a growing mobile audience
The youth-focused financial news vertical looks at shorter video to extend BMO’s sponsorship.
Change in 2017 shows agencies the way forward
A brief look back to see what clients expect in the months ahead as MiC concludes its round table series.
What’s driving change at media agencies?
From how agencies are embracing AI to what viewability truly means, agency directors discuss what’s keeping them (and their clients) on their toes.
MEC and Maxus to become Wavemaker
The former moniker of a specialized content division expands to cover the 8,500-employee media division.
MEC launches content division
Called Wavemaker, the global launch will be led by Tim Flattery.
