Articles Tagged ‘Wavemaker’

2021 Media AOY Silver: Wavemaker’s chips fall into place

How the media agency’s “provocative planning” approach helped its clients through the last two years.

Wavemaker integrates Amazon’s audience API into planning

The partnership comes following last week’s ecomm-focused venture between WPP and Snap.

Wavemaker names precision marketing, investment VPs

Tracey Weinrib joins from the agency’s Sydney office, while Chimi Nwagbara makes the jump from Mediacom.

People Moves: Toronto Star adds four to leadership team

Plus, PR firm Zeno is growing its paid media team and Wavemaker makes another North American leadership appointment.

Spotted! Pattison and Silk turn billboards into beehives

A pilot project aims to facilitate research about pollinators, while also supporting the plant-based brand’s sustainability goals.

Lindsey Talbot appointed GroupM’s chief investment officer

Talbot takes over from Sebastian Rennie who moves to lead investment at GroupM Australia.

Hello? Brands? Are you listening?

After a year of upheaval, Wavemaker’s Karen Vera uses the agency’s social listening tool to find four ways brands should be showing up.

GroupM tops Canada’s 2020 media billings: Comvergence

Mediacom, Mindshare and Wavemaker had the highest net new business in a year where Rogers, Uber and HBC were the big accounts on the move.

The impact of the pandemic on client-agency relationships

The pandemic may have increased reliance on media agencies, but bringing data in-house could increase with the death of cookies.

How Wavemaker’s new AI platform has been working so far

VP of strategy and insights Andy Braunston explains how the technology offers a granular level of planning and optimization.

Scotties 40th Tournament of Hearts

Kruger pivots spend to keep up support for Scotties Tournament of Hearts

Without on-the-ground activations, the CPG’s budget went to a bigger national buy and supporting on-pack contests.