Articles Tagged ‘Wavemaker’
Government of Ontario names vendors of record
Fourteen agencies make up the two pools different ministries will be tapping for their media needs.
Spotted! Pattison and Silk turn billboards into beehives
A pilot project aims to facilitate research about pollinators, while also supporting the plant-based brand’s sustainability goals.
Lindsey Talbot appointed GroupM’s chief investment officer
Talbot takes over from Sebastian Rennie who moves to lead investment at GroupM Australia.
Hello? Brands? Are you listening?
After a year of upheaval, Wavemaker’s Karen Vera uses the agency’s social listening tool to find four ways brands should be showing up.
GroupM tops Canada’s 2020 media billings: Comvergence
Mediacom, Mindshare and Wavemaker had the highest net new business in a year where Rogers, Uber and HBC were the big accounts on the move.
The impact of the pandemic on client-agency relationships
The pandemic may have increased reliance on media agencies, but bringing data in-house could increase with the death of cookies.
How Wavemaker’s new AI platform has been working so far
VP of strategy and insights Andy Braunston explains how the technology offers a granular level of planning and optimization.
Kruger pivots spend to keep up support for Scotties Tournament of Hearts
Without on-the-ground activations, the CPG’s budget went to a bigger national buy and supporting on-pack contests.
How brands are making the most of the Super Bowl
Some brands are opting out, with others opting in for the first time. How are they all standing apart?
ICYMI: Wavemaker recognized for workplace culture
Plus, COMMB gets a new member and CBC’s new show tackles “humour resources.”
Pinterest teams up with YSL Canada for new ad format
The social platform is adding video to its shopping catalogues in an effort to create some holiday shopping magic.
Wavemaker tunes in with social listening
Wavemaker Listens helps clients understand audiences and consumer conversations by turning social signals into actionable insights.
The media lessons Veronica Castillo’s taking to Freshii
The former Taco Bell marketer shares how Freshii is using media to recover from its pandemic hit, and why it chose now to onboard its first AOR.
Wavemaker gets into the game with new global win
The developer of powerhouse franchises like Halo and the rising favourite Destiny has picked its first AOR.
