Articles Tagged ‘Wavemaker’
2021 Media AOY Silver: Wavemaker’s chips fall into place
How the media agency’s “provocative planning” approach helped its clients through the last two years.
Wavemaker integrates Amazon’s audience API into planning
The partnership comes following last week’s ecomm-focused venture between WPP and Snap.
Wavemaker wins De’Longhi in North America
The assignment also covers the Braun and Kenwood kitchen appliance brands.
Wavemaker names precision marketing, investment VPs
Tracey Weinrib joins from the agency’s Sydney office, while Chimi Nwagbara makes the jump from Mediacom.
People Moves: Toronto Star adds four to leadership team
Plus, PR firm Zeno is growing its paid media team and Wavemaker makes another North American leadership appointment.
Government of Ontario names vendors of record
Fourteen agencies make up the two pools different ministries will be tapping for their media needs.
Spotted! Pattison and Silk turn billboards into beehives
A pilot project aims to facilitate research about pollinators, while also supporting the plant-based brand’s sustainability goals.
Lindsey Talbot appointed GroupM’s chief investment officer
Talbot takes over from Sebastian Rennie who moves to lead investment at GroupM Australia.
Hello? Brands? Are you listening?
After a year of upheaval, Wavemaker’s Karen Vera uses the agency’s social listening tool to find four ways brands should be showing up.
GroupM tops Canada’s 2020 media billings: Comvergence
Mediacom, Mindshare and Wavemaker had the highest net new business in a year where Rogers, Uber and HBC were the big accounts on the move.
The impact of the pandemic on client-agency relationships
The pandemic may have increased reliance on media agencies, but bringing data in-house could increase with the death of cookies.
How Wavemaker’s new AI platform has been working so far
VP of strategy and insights Andy Braunston explains how the technology offers a granular level of planning and optimization.
Kruger pivots spend to keep up support for Scotties Tournament of Hearts
Without on-the-ground activations, the CPG’s budget went to a bigger national buy and supporting on-pack contests.
