Articles Tagged ‘YouTube’
Why D’Italiano is singing a more digital tune
The bread brand has launched a live stream operatic ad, the latest in a series of promotions since becoming more digitally focused last fall.
Ad safety: Isn’t this the Google we created?
Sarah Ivey from Agents of Necessity on how the industry made the digital media unicorns that are now having their feet held to the fire.
CBC adds new web series on first responders
Save Me, starring Queer as Folk‘s Fab Filippo, is hosted on YouTube and dives into the world of professionals dealing with medial emergencies.
Are YouTube’s new safeguards enough to clear up the controversy?
Machine learning, new monetization criteria and third-party measurement are giving some agencies hope – but does the scandal prompt bigger questions about online advertising?
Stop making rubbish ads and know your numbers: BCON Expo takeaways
From media leads and marketers pleading to keep your TV spot off Facebook to the future of influencer relationships, the top tips from this year’s deep dive into the world of branded content.
YouTube brand fallout: the Canadian impact
The brands that have confirmed ad spend has been paused in the market and where we go from here.
ICYMI: New hosts for the Junos, Twitter adds analytics for Moments
In case you missed it: Brian Adams and Russell Peters will headline the Junos, brands and users alike can track their Twitter Moments, and YouTube breaks down the video habits of working-age women.
With one billion hours of daily watching, how does YouTube stack up in Canada?
Research indicates that the Google-owned giant dominates the social space in Canada – but it might not necessarily be because of the quality of the content.
Google commits to MRC audit for YouTube views
As calls for digital media companies to become more transparent with metrics mount, the tech giant joins Facebook in its commitment to an audit.
Google adds cross-platform ad muting
The update is paired with YouTube changes including a reduction in relying on pixels and cookies as it gravitates to cloud-based tracking.
Canada gets first peek at YouTube’s new sharing feature
A new chat feature, designed to “reduce friction” in sharing videos, will roll out in Canada first due to the country’s high rate of mobile video sharing.
Canadians’ number-one music streamer is YouTube: study
A new MTM survey found that while the penetration of audio streaming services hasn’t changed much, Canadians are listening to more streamed content per week than before.
YouTube names up-and-coming Canadian creators
A total of 15 YouTubers have been selected as part of the platform’s NextUp program to learn how to market themselves and grow their audiences.
NYX goes 360 with experimental makeup campaign
The makeup brand used immersive video for the first time in order to embrace a more experimental nature with its digital presence.
YouTube ups ad offerings
Two new ad options and a series from George Stroumboulopoulos were unveiled at last night’s Toronto event.
- Lesley Conway named head of Walmart Connect
- UM named media agency of record for 7-Eleven
- Microsoft shuts down its DSP, shifts focus to own AI-powered ad platform
- Endy partners with WNBA in the brand’s largest sponsorship deal to date
- Spotted! Warner Bros. rolls out bloody stunt for new Final Destination
