Articles Tagged ‘IPG Mediabrands’


Social media’s impact on how we tell stories: Cannes blog

The UM Canada director takes in star sessions from David Hasselhoff and Sir Patrick Stewart and shares how their online evolutions could influence brand work.

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Canada strikes out in Media at Cannes

Our country comes up short once again in the Media, Mobile and Outdoor categories, while agencies from Brazil, Peru and Australia take the top prizes.


M2 adds a new digital director

Meir Vatagsky is joining the team from his most recent role at Mindshare, while Daryl Heroux has been promoted to director of communications strategies at the agency.


IPG Mediabrands hires North American COO

Chris Loll joins the agency following 12 years with WPP.


Digital favours the bold at the NewFronts: blog

Will Pate, VP of digital at M2, gives Canadian perspective on the NewFronts and the shift of TV dollars to online.


Initiative names new president

Adam Luck is joining the agency and leading Canadian operations.


Inside IPG’s partnership with AOL

On the heels of the One by AOL announcement, Kristi Argyilan, president of Magna Global North America, talks details and new deals the agency will have in place by the time the upfronts roll around.

Screens unveils programmatic TV option

The AOL Networks-owned company’s new launch is now available in the US and will be launching in Canada before the end of the year.


Canada’s mobile video inventory grows: TubeMogul

With an increase of 185% from October to December, Canada’s mobile video inventory is the fastest growing of any country on TubeMogul’s platform.


IPG Mediabrands promotes two in c-suite

Henry Tajer (pictured) is now global COO and Russell Marsh has been named the network’s first chief data officer.

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M2 names new VP, client business partner

Robin LeGassicke joins the IPG Mediabrands agency from Maxus Canada.

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Ad revenues to grow 6.5% in 2014: Magna Global forecast

As the economy accelerates, global media company revenues are expected to hit $521.6 billion, driven by growth of digital and major sporting events such as the Olympics.


One last thing: Sunni Boot talks media skills

With a new non-media side CEO taking the top spot at IPG Mediabrands this week, the ZenithOptimedia Canada topper on what people need to succeed in today’s media industry.


Harvey Carroll on his jump to media

The new IPG Mediabrands Canadian CEO tells MiC about the opportunities he sees for media agencies to connect consumers with brands and the challenges of today’s rapid pace of change.