Articles Tagged ‘Jodi Brown’

Canadian campaigns missing the mark online: study


A new Nielsen study shows a group of campaigns that served 10 million impressions only reached the intended target between 2 and 36% of the time.

Facebook extends campaign reach to third party apps


The social media co introduced Audience Network this week, allowing Facebook advertisers to reach users on participating apps.

MediaCom rolls out sponsorship evaluation tools


The global media agency now offers Connected Sponsorship tools in Canada and other markets.

Next generation wearables, privacy and drones at SXSWi: blog


Jodi Brown, director of content at Mediacom, dissects the first days of the festival, with notes on the top trends and activations, from line-holders to the return of Grumpy Cat.

The Canadian guide to SXSW


Jodi Brown of Mediacom Canada and Chris Gokiert of Critical Mass share their tips on how to thrive and survive at the ever-expanding convention.

Is YouTube really a “huge missed opportunity” for beauty brands?


Jodi Brown, director of content at Mediacom weighs in on a recent study that suggests influential vloggers are being overlooked.

Will 4K video on Netflix encourage cord cutting?


Jodi Brown, director of content, Mediacom Canada, and Duncan Stewart, director of research for Deloitte TMT, on how they expect traditional subscriptions to be impacted by OTT services developing 4K content.

Jodi Brown named director of content marketing at MediaCom

People Moves

Brown will head up the agency’s Marketing Beyond Advertising division and look to expand its branded content and experiential offerings.

Metro shares its love of news


The daily newspaper is rolling out a set of promotions as a fall extension of its “shareability” campaign that launched in the spring.