Sportsnet takes Tour de France rights from 2014
The sports specialty channel adds the prestigious race to its expanding lineup of pro cycling broadcasts.
W Network kicks off winter campaign
The channel is using its talent to promote its lineup for the new year, which includes Love It or List It and Come Date With Me.
TubeMogul receives financial boost
Managing director Grant le Riche talks to MiC about the video RTB co’s plans for Canada in the new year.
Pattison Onestop launches whodunit series
The OOH ad seller has produced a 30-episode murder mystery that will play on TTC subway screens and encourage viewer interaction through social media.
Cue Digital Media teams with SB nation
The digital entertainment co has rebranded itself as a global sports and entertainment company and launched a new sports division.
TC Media launches four mags on iPad
Canadian Living, Coup de Pouce, Elle Canada and Elle Quebec are now available in the App Store and offer iPad-specific content.
Consumer confidence holds steady in December: study
The latest TNS survey shows that Canadian consumers continue to be comfortable with the direction in which the economy is headed.
2012 year in review: Lauren Richards
The communications consultant lets MiC in on her pick for best of the year, and shares her thoughts on what’s to come for 2013.
MiC’s nice list: Best of 2012
The editorial team at MiC and strategy showcase their favourite campaigns from the last 12 months.
Chevrolet Dealers buy big: Media Monitors
The dealership association bought the most airtime in Toronto, while Bell Bundle stays tops in Montreal for the week of Dec. 10 to 16.
Academy unveils star-studded partnerships
The Academy of Canadian Cinema and Television has teamed with Manulife Financial, Astral Media and Corus Entertainment, among others, to usher in the inaugural Canadian Screen Week.
2012 year in review: Sunni Boot
The ZenithOptimedia Canada CEO on her favourite creative of the year, and thoughts on where the media industry is headed in 2013.
The end of the world as we know it: MiC’s Global Tour
UM’s Shelley Smit and Jungle Media’s Brooke Leland weigh in on the ways that brands such as Jell-O and Lynx have used the impending apocalypse to reach consumers.
Weddingbells unveils new website
The magazine’s digital portal, targeted at brides aged 25 to 34, has a new look that’s focused more on visual content.
Shaw, Scripps grow partnership
The deal sees the broadcaster become the exclusive sales agent for Scripps’ online brands, such as Foodnetwork.com and HGTV.com.
