North American social users are more about friends than brands
Even with 95% of North Americans using social media, a new study by GlobalWebIndex shows that they might not necessarily be as engaged.
Labatt takes on NHL sponsorship rights
The deal will extend Budweiser’s hockey-centric positioning to major events and give more visibility to the Mike’s Hard brand.
Canadians love The Good Doctor: Numeris
Canadians tuned in for prime time dramas and some familiar comedies like ‘Young Sheldon’ as well as Jennifer Lopez’s return to ‘SNL.’
John Hinds on hope for Canadian media
The CEO of News Media Canada remains hopeful that with a re-elected Liberal government, the campaign promise to regulate the digital economy will come to fruition.
Netflix reveals its official Canadian subscriber count, revenue
A new SEC filing has revealed the streamer’s global revenue and subscriber counts as the company announces plans to report regional data each quarter.
People Moves: Innocean, MightyHive and more
Agencies and ad networks are staffing up on the account side.
UM wins SkipTheDishes
The IPG shop will work on creating a media strategy for the app that’s informed by its own data.
Steve Pratt on the danger of the status quo
The VP of branded podcast company Pacific Content says the medium is driving the podcasting industry to a billion-dollar 2020.
CAA spends big: Media Monitors
Financial and auto industries dominate Toronto airwaves and a fresh top-three in Montreal sees content players, pharmacy in the mix.
Amanda Dorenberg on transparency, partnership and the challenge of data
The career disruptor is the second subject for our annual Wish List, and she lets us in on what the data tells her and what she wishes others also knew.
Young at heart: Our top seven Rob Young quotes
After 40 years in the industry, Young will depart PHD, but his nuggets of media wisdom live on.
Touche! looks to build on Canadian investment success in 2020
With a Via Rail campaign that ran two consecutive summers, the agency upped spend to Canadian publishers by 25 percentage points, and it paid off.
How ad placement affects brand perception
Whether or not a brand meant for its ad to end up on a site, it still affects the way viewers perceive it.
Cineplex to be acquired by Cineworld Group
The $2.8-billion deal is expected to close in the first half of 2020, giving the company access to “global opportunities” to help it compete.
Three big media takeaways from Deloitte’s 2020 predictions
From antenna trends to (naturally) podcasts, here are the biggest trends that Deloitte thinks will affect media next year.
