Are marketers ready to invest in voice search advertising?
Warc’s Global Ad Trends report finds search ad spend has stalled as marketers are slow to embrace certain ad technologies.
Dentsu Aegis Network sees senior shuffle at Vizeum
Genevieve Guay will oversee the agency following the exit of Adrian Capobianco.
How brands are capitalizing on TheScore’s e-sports boom
Director of business development Kyle Chatterson on why advertisers want in.
CBC lifts the curtain on 2020 premiere dates
The pubcaster also unveiled its premiere dates for CBC Gem Canadian originals Hey Lady! and Good People.
Spotted! Heineken puts a holiday twist on its barbershop
The brand brings its pop-up barbershop back to the Eaton Centre for a week-long run of free cuts and samples of its alcohol-free lager for holiday shoppers.
Ad opportunities are big in mobile gaming, but are they effective?
A new study by Walnut Unlimited shows that reward videos are the most common type of ad developed. But the jury’s still out on which formats are worth the spend.
ICYMI: Hasbro/eOne deal under a microscope
Plus, CBC North reverses a controversial radio decision, Rogers Ignite adds Prime Video and more.
La Presse issues layoff notices
Up to 15 positions could be eliminated by the holidays, the company has confirmed.
Trudeau appoints rookie Quebec MP as heritage minister
Steven Guilbeault, elected for the first time Oct. 21 inherits the portfolio from fellow Quebec MP, Pablo Rodriguez.
Spotted! SodaStream brings the ocean to Square One
Bringing the brand to life with an element of virtual reality, the team shows holiday shoppers how to entertain in an environmentally sustainable way.
Snapchat’s userbase predicted to grow by 14%
eMarketer data projects continued growth for the platform through 2023, with some of that coming from the 35 to 64 group.
Scott Stewart moves to Postmedia
The agency veteran has accepted his first sell-side role, and will focus on helping to usher Postmedia into a new digital era.
Torstar shutters StarMetro print papers
The company will be opening new bureaus for the Star in various Canadian cities, but 73 staffers from StarMetro will be affected by cuts.
Days Inn expands its sports sponsorship strategy
A new partnership with Curling Canada is part of the brand’s mission to raise its profile among new groups of sports fans.
The Good Doctor returns: Numeris
Reality series’ continue to draw viewers as well as CFL and NHL action in the western markets.
