Spotted! Lush takes a firm stand on shark finning
Lush’s Vancouver HQ was like a scene straight out of Jaws – but it was scary for a different reason.
Postmedia campaign uses photojournalism to engage readers
Content will be ‘living and breathing’ as the news cycle informs chosen images, specific to each community.
Pattison taps Broadsign to optimize buys
The partnership will give OOH buyers access to more and better data, says Pattison.
Dentsu dials back global ad spend forecast, but Canada still strong
The biggest drivers in Canada’s better outlook have been OOH and radio, both of which are growing more than expected.
Montreal ad network looks to monetize outgoing traffic
Montreal-based LCDA signed an exclusive deal with France’s AdLeave to serve ads to those leaving websites.
Facebook Watch brings Ad Breaks to Canada
Publishers can now monetize through mid-roll video.
House & Home’s new EIC on modern publishing challenges
Emma Reddington is already somewhat of an influencer in the interior design space – and she believes old-fashioned journalism will help House & Home Media stay ahead of the game.
Despite digital growth, TV holding steady in Canada: report
Meanwhile, the average Canadian only reads seven minutes of print news per day.
Audiences tune in with Raptor furor: Numeris
Games one and two of the NBA Finals top every Canadian market as pre-game shows knock long-running TV series out of the top-five.
OLG edges into top spot: Media Monitors
Numerous new buyers moved into the Toronto top-10, while Bell Internet-TV held on in Montreal.
Visa creates custom FIFA content with TSN
Pledging its dedication to female athletes, the financial company has developed vignettes featuring Christine Sinclair to run on digital and linear.
GroupM on top globally, Omnicom in Canada: RECMA
Meanwhile, IPG Mediabrands has seen a momentous rise both globally and in Canada.
Pinty’s sponsors new MAVTV racing series
The brand continues its strategy to embed itself in programming for more niche-targeted sports.
Spotted! Canadian Tire’s hoop dreams
What do you do when a city has basketball fever but lacks the facilities to treat the fever? Two Canadian retail brands took matters into their own hands.
Facebook, Postmedia update election advertising policies
The social media giant and the National Post parent co. are the latest to publish their political ad registries.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
