FX outlines its summer plans
The Rogers-owned specialty net is hoping to strike gold once again with the return of Golden Globe-nominated drama Pose.
Gen Z loves screen time, but aren’t all impacted by influencers: study
Advertisers, marketing strategies will have to shift to reach this entrepreneurial generation with some old-school values.
What was missing from the U.S. Upfronts?
Horizon Canada’s Cobi Zhang on what the networks said – and didn’t say.
Should traditional broadcasters join the OTT party?
A report by Digital TV Europe shows that the future of OTT could involve a hybrid model.
Spotted! Danone declares a revolution
Like the invention of the wheel or landing on the moon, Danone’s new 100% natural yogurt is a game changer, bursting across Dundas Square.
iProspect wins BDO Canada
CEO Dan Kalinski says the business is already digitally savvy, but iProspect is now tasked with activating around the right data.
RBC grabs top spot from BMO: Media Monitors
Financial services were the biggest buying category in Toronto.
Bell Media announces renewals ahead of Upfront
Renewals include Disasters at Sea, The Marilyn Denis Show and Mighty Trains.
Index Exchange introduces changes to header bidding
Adaptive Timeout, one of the company’s promised innovations for 2019, optimizes speed and location to improve user experience and publisher revenue.
Inside Facebook’s plans for local Canadian news
Representatives from 11 different outlets will take part in a program to help better understand their places in the digital and social ecosystem.
Canadian agencies clean up at Festival of Media
Work for Canadian Tire, Expedition ElectrON and Oh Henry! helped Canadian agencies bring home the hardware.
2019 Agency of the Year deadline extended
Agencies now have until this Friday to state their intent to enter.
Exclusive: Horizon Canada expands team, wins DHX Television
The independent agency now boasts a team of 30 plus, focused on sustaining growth with clients, branching into entertainment sector.
ICYMI: Sportsnet adds OTT day pass, Canada’s Worst Driver cancelled
Plus, CBC digs beyond business headlines in new radio show produced out of Calgary.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
