Pattison rebrands Calgary station
Today Radio has added retro hits to further engage adults in the 25 to 44 group.
ICYMI: YouTube updates policies
Plus, TSN announces its MLS schedule.
John Frieda extends ET Canada partnership
Cheryl Hickey will now serve as a brand ambassador for the hair care brand.
The risk, the grey areas and the blame: Brand safety in 2019
IAB Canada’s annual event focused on who’s responsible for preventing (and cleaning up) the mess.
Corus, CIBC pair on new Twitter series
SVP Dervla Kelly outlines Corus’ forward-looking social strategy.
Facebook adds events to Stories
It’s the latest move in the social media giant’s attempt to get more out of the Stories format.
NCIS wins the week: Numeris
Regionally, the top pick varied, with Edmonton being all about Oilers content.
What’s driving increases in digital spending?
Stories, collections, paid search and category spending shifts are causing waves in digital.
Identifying ‘fake news’ a top priority for readers: study
A new report finds fake news top of mind for Canadians, and many are consuming multilingual media.
Subscriptions up, but ad rev down at Torstar
The company ended the year with just under 10,000 paid digital subscribers.
Spotted! Wealthsimple’s old-fashioned newsstand
The financial services brand wanted to get up-close and personal with potential customers.
Oscars up almost 10%
The CTV audience peaked during Lady Gaga and Bradley Cooper’s duet.
Dentsu X goes live in Canada, picks its leader
Genevieve Guay will lead the newly rebranded agency.
NLogic launches services division
President and COO David Phillips says it will provide solutions for common challenges such as integrating data.
Former HuffPost Quebec EiC joins the e-sports biz
The addition of Patrick White to Jeux.ca signals the company’s desire to broaden the reach of e-sports content among French Canadians.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
