Embrace tech, bring AI into creative and listen up: CMF Trends
The Canadian Media Fund sees opportunities for creators – and content marketers – through the rise of podcasts, voice and AI.
Three takeaways from CBC’s winter media day
Speakers Jack Myers and Aidan McCullen talked trust, future-proofing and diversity.
Group Nine Media partners with Cue to scale Canadian presence
The top social publisher in the U.S. aims to expand ad business north of the border via partnership with Cue.
MLSE picks Society Etc. for digital buying
Agency president Mike Sharma says the various brands come with very different mandates and priorities from sales to awareness.
How Stingray’s mass strategy is unfolding
SVP Matthew Péloquin explains how, even without the name recognition of Spotify or Apple Music, the music service sees itself as a new audio heavyweight.
Inside Blue Ant’s Baby Shows strategy
Media president Jamie Schouela says the company is looking to use the show to cross-promote and complement its current media brands.
Canadian ad spend growth outpacing global average: Dentsu
Chief commercial officer Hisham Ghostine says while things are looking up for the country’s ad spend, platforms need to stay current.
Big Bang, New Year’s coverage take the top: Numeris
While The Big Bang took English audiences, the big bang of fireworks for New Year’s Eve harnessed the power of the Francophone market.
Global adds Ransom to midseason schedule
The Canadian drama will air on Saturdays.
Verizon emphasizes video, mobile with new hire
The new head of publisher sales in Canada is hot on video, mobile and embracing change in 2019.
Axel Dumont moves to Cossette Media
Dumont makes the move after more than a decade in the GroupM family of agencies.
Vacation ads flying high on radio: Media Monitors
Sunwing takes the top spot in Toronto, while Redtag.ca comes in second in Montreal.
Joe Strolz departs Snap Canada
The country manager announced his resignation in a memo to staff obtained by MiC.
CES 2019 perspectives: Havas
Following the massive tech event, CEO Tom Olesinski has some questions for how this tech will impact consumers – and advertisers.
CRTC approves TVA acquisition of Serdy Media
Serdy president and CEO Sébastien Arsenault called the decision to sell Zeste and Evasion “necessary to sustain both channels’ growth.”
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Spotted! Warner Bros. rolls out bloody stunt for new Final Destination
- CMDC launches new campaign to champion local media
- Is GroupM being dismantled? Reports point to rebrand and restructuring
