Google launches new listing program
The Canadian launch of Services by Google marks the platform’s first venture outside of the U.S.
Broadsign expands offering with new partnership
The Montreal-based DOOH company inked a deal with mobile-first agency MobPro.
How Article expanded its media mix
The online furniture brand’s director of marketing talks to MiC about how and why the brand recently expanded its media mix.
OLG leads in Toronto: Media Monitors
CTV was the top radio ad buyer in Montreal.
Paul Burns on collaboration, speed and moving down the funnel
The year-end Industry Wish List returns with the managing director of Twitter Canada on the importance of cultural relevancy in branding.
Spotted! A holiday mural goes up brick by brick
The activation aimed to reach Canadian’s young and old who haven’t grown up creating with Lego.
Vividata, Ipsos partner on audience measurement
According to Vividata’s president, the partnership comes after an extensive RFP process that took the company around the world.
GroupM downgrades ad growth expectations
Canada’s newspaper, TV and magazine businesses showing declines.
The New Establishment: Janet Xi
The second-ever winner of The New Establishment: Media has impressed bosses and brands with her insights and initiative.
Purchasing B2B pub rebrands
The sixty-year-old supply management publication has rebranded as Supply Professional magazine.
ICYMI: Corus signs a new podcast
Plus, Facebook has launched its Watch Party feature globally and the Supreme Court rules against a Vice journalist.
Durex taps digital for awareness campaign
An influencer and content-led strategy will help the condom brand communicate a message of “passion and compassion,” says Adrian Capobianco.
RateHub acquires MoneySense from Rogers
The ad-supported sites will continue to operate separately, with MoneySense courting an older, more news-oriented audience.
Karine Courtemanche as changemaker
Touché’s president wins the Media Agency Leader of the Year title after demonstrating strong leadership chops during the shop’s recent restructuring efforts.
What the future holds, according to the IAB
The future is viewable, but is it brand-safe?
