YouTube rolls out ad pods
The company got a warm reception from some advertisers for its new double-stacked ‘ad pods’ format.
Media agencies take CMA Gold
Mindshare, Touché and UM all took home trophies.
Quebec publication gears up to wind down print business
According to president and CEO of Groupe Capitales Médias, Le Soliel will cease publication of its print newspaper in the next five-to-ten years.
OverActive Media makes international play with Splyce acquisition
The e-sports company now operates on a global scale, opening itself up to bigger brand deals.
Who’s activating at the Grey Cup?
Shaw, Nissan, and Mark’s are partners for this weekend’s football match.
ICYMI: Networks pitch CRTC to replace OMNI
Plus, CBC has announced its holiday programming schedule, and LinkedIn is rolling out a student-focused feature.
Amazing Race to return for seventh season
The reality show was one of the summer’s top-performing programs.
Opinion: Bill S-228 needs to be a focus for all agencies
Two Mindshare execs explain why the implications could potentially have a larger impact than CASL or AODA.
Consumer perceptions spoiled by unsafe ads: study
Even when content was perceived to be “safe,” failure to align with a brand or category affected perception.
Federal government pledges nearly $600 million to media
Finance Minister Bill Morneau called the measures an effort to “protect the vital role that independent news media play in our democracy and in our communities.”
Get your entries in for the New Establishment: Innovators
The final call for entries in this year’s program which recognizes mid-career professionals, is here.
Spotted! A transit ad that makes you feel trapped
A Vancouver-based activation put transit-goers in the shoes of a domestic violence victim.
How Vitaly spends its social marketing dollars on Black Friday
The Toronto-based jewelry designer Vitaly has rolled out extensive social campaigns to promote its brand internationally.
Bell Media, Torstar confirm layoffs
On-air talent at Virgin Radio and editorial staff at StarMetro Toronto were confirmed to have been let go on Wednesday.
Quebecor promotes four amidst sales restructure
In January 2019, the Quebecor Advertising Network will go live, as the media company moves toward a more streamlined model.
