Marketers are shifting influencer budgets: study
Plus, influencers say they get the most satisfaction out of working directly with brands.
Juice finds a buyer in Curate Mobile
Founder and CEO Marc Porcelli says the move will make Curate more “full-funnel” in its approach.
Financial services dominate in Toronto, Montreal: Media Monitors
The banks, credit unions, mortgage brokers and financial services category took the top spot in both Toronto and Montreal.
Bell Media takes content-led approach with Fantastic Beasts
Partnerships director Laird White explains why it went so broad with its plan.
Marketers’ primary KPIs could change in two years: study
A new report by Xaxis found that Canadian brand marketers want and need to optimize digital display campaigns.
What topics get Canadians Tweeting most?
Music, media and family topics rule for users, and many don’t mind bringing brands into the conversation.
CRTC denies Bell Media’s request to suspend simsub ban
Despite the apparent overturn of the CRTC’s simsub ban in the trilateral USMCA pact, the commission declined to consider the matter while it is still before the Supreme Court.
Corus nabs former Mindshare Canada director
Corus’ SVP of marketing and social digital agency reveals why Darcy MacNeil was the ideal choice to head its social content studio.
CF signs Starbucks as first tree-lighting sponsor
The QSR will promote the celebration with a co-branded campaign, its first with new agency Spark Foundry.
News media layoffs continue as La Presse, iPolitics make cuts
La Presse announced plans to cut up to 40 staffers through voluntary resignation the same day iPolitics cut five from its editorial team.
ICYMI: Postmedia reduces print for four community papers
Plus, the M2T Collective has added new partners for its second year, new brands have signed on with the CJGA and more.
Women rule Canadian media consumption: report
Plus, live TV still comes out ahead of SVOD, according to the latest Global Media Intelligence Report by eMarketer.
Sobeys becomes official sponsor for MLSE teams
The grocery retailer is trying to generate new content around game day menus inspired by athletes and promote its brand in the arena.
Now you can find love on Facebook
Facebook Dating rolls out across Canada this week, but the company says ads will not be a part of the feature.
Distributel tunes into IPTV
The telco will work with California-based MobiTV to expand its offering, creating opportunities for custom ad delivery and interactive advertising.
