Stack cozies up to gamers with Twitch partnership
The millennial-focused banking company has developed a strategy to capitalize on millennials’ love of subscription products.
Mindshare out, UM in as Amex MAOR
The move signals the end of a 20-year relationship with GroupM agency Mindshare.
The Good Doctor back on top: Numeris
It was a big week for dramas, which took over much of the top five.
Citytv greenlights two new police dramas
The eight-episode police procedural, starring Jessica Lucas, is now in production in Vancouver.
People Moves: Cue Digital, BCE and more
Vancouver digital agency Noise has also promoted from within.
Quebecor launches French-language audio platform
QUB radio, launching Oct. 15, will feature live radio programming and podcasts in French.
Air Canada expands FanFlights
With the Ottawa Senators now part of the sponsorship family, the program has gone national.
Postmedia rolls out free pot newsletter
The Cannabis Post newsletter launched this week and will cover content from an investment standpoint.
Dentsu Aegis Network wins global assignment for Intel
OMD previously held the account for 10 years.
Government invests $14.5M in community media
Mélanie Joly said the investment comes at a time when local media has “been weakened by the change in digital content consumption.”
Financial services continue to dominate radio buying: Media Monitors
Big buys by RBC and TD in both Toronto and Montreal drove the category to the top.
Younger audiences pay more attention to video ads: study
But the bad news is, advertisers still only have a maximum of 20 seconds to reach the bulk of their audience.
MediaTonik expands its offering, makes key hires
The company has recently opened a Toronto office and made its foray into print and sponsorship.
Le Devoir sets sights on digital growth with new hire
Richard Nguyen joins the team as director of sales and media solutions.
The benefits of taking native out of walled gardens: report
An eMarketer report presented at Advertising Week in New York predicted continued growth in spend on non-social platforms.
