Spotted! A Tim Hortons gets the royal treatment
In an effort to engage customers around the Royal Wedding, the QSR invited crowds in for a cozy cup of tea and some Timbits.
CMDC president steps down
Janet Callaghan spent the past decade leading the organization.
Marketers prep as the clock ticks on GDPR
With less than 24 hours until the European Union’s new rules come into effect, marketers are bracing for the impact in Canada.
Upfronts ’18: CBC debuts 17 new series
The pubcaster will also renew a whopping 36 series, making the returning line-up one of its largest to date.
The Big Bang Theory keeps top spot: Numeris
The comedy and its prequel Young Sheldon couldn’t be beat in any anglophone market across Canada.
Accenture launches programmatic unit
The new unit will largely focus on helping brands bring their digital media capabilities in-house.
MAOY submissions due Friday
The clock is ticking to submit your intent to enter Media Agency of the Year.
Global to premiere new drama on summer schedule
Other returning favourites include Big Brother and Private Eyes.
Captivate’s major expansion in Ottawa
Besides increasing its screen count, the DOOH company has added bilingual functionality to reach a greater number of residents.
HSBC nixes Mindshare, awards Canadian account to Omnicom
The global media group takes over for Mindshare, which has held the account since 2004.
Ford delves into AR with a Snapchat tour
The campaign, featuring Ford’s EcoSport, is running in Canada for users of the Snapchat AR Lens.
Fauve Doucet moves to GroupM as VP
Doucet has returned to GroupM where she will help develop key technical products while growing the company’s presence in Quebec.
Shoppers, CTV take the top: Media Monitors
Car and truck dealer associations were also the most significant category buyers in the Toronto and Montreal markets.
Muskoka Spirits taps custom content for long weekend campaign
In order to grow its brand among gin drinkers, the brewer and spirit manufacturer dove headfirst into influencer content.
Bauer expands Hockey Canada partnership
The hockey equipment manufacturer’s relationship with Hockey Canada dates back nearly half a century.
