Agencies and brands expect digital spending to rise: survey
But Warc’s 2018 toolkit report suggests trust remains a tripping point between media agencies and their clients.
Rouge Media expands its presence at U of T
The university’s new Student Commons will open with digital and traditional ad spaces from the media company.
Torstar trims costs to offset ad declines
Full-time staff will see a reduction to their travel, freelance and periodical budgets, and internships are ending.
Borrowell picks TV for trust
Usually active in digital channels, the fintech company seeks credibility through a mass play.
The Super Bowl takes the week: Numeris
Pre- and post-game coverage generally out-performed the big game regionally.
Canadian publishers are ready for new Chrome blockers
Google says sites seem prepared to make experiences better for readers, not just to get a passing grade.
DHX revenues up, but ad dollars drop
But ad revenues decline as company struggles with scale across its for family-themed specialty channels.
Google unveils AMP Stories with publisher partners
Publishers are testing the (so far) ad-free format that competes with Snapchat and Instagram’s products.
OMD adds new Montreal VP
Bobby Destounis has been promoted to supervise the company’s Montreal office.
Judge denies Quebecor’s JFL sale injunction
Contracts with Just For Laughs won’t prevent higher bids from outside parties, judge rules.
Rogers stays on top: Media Monitors
The telco increased its media buy and its hold on the Toronto market, while Educ’alcool knocked CTV out of the top spot in Montreal.
Mazda’s tap-to-buy billboard
A partnership with Pattison Onestop, J. Walter Thompson and Excelerator Media adds a touch of tech to an artful OOH installation.
Holt Renfrew goes social for Year of the Dog
The new red envelope gift can be exchanged on WeChat, one of the world’s largest social networks.
La Voix does a duet with RBC this season
TVA’s top-rated Quebec reality show kicks off its sixth season with a new sponsor.
Media in the mix on Toyota’s tactical review
The automaker and regional dealer associations are looking for a single agency to handle the newly combined assignment.
