League tries OOH to grasp an opportunity
CMO Colin Bettam says it’s the perfect time for the insurance company to make the leap beyond digital.
Grammy ratings drop on both sides of the border
Overnights show a 16% drop in viewers for City’s ceremony.
Ford cruises to the top: Media Monitors
Dealer associations and local dealers were the most prolific category buyers in Toronto.
How Groupe V’s Danser campaign paid off
A new niche reality show is chasing diverse crowds through a mass campaign.
Brands more popular than celebrities on social: study
A new study shows Canadians like to follow brands, but not every company is taking advantage.
Facebook tackles privacy in new campaign
The social giant is tweaking how users monitor their data and launching a PSA campaign to reacquaint people with its privacy tools.
Branded Cities expands its mall presence
The company has set up 15 new digital directories in the Eaton Centre to carry photo and video advertisements.
Supreme Court shuts down Bell simsub appeal
With the big game now one week away, it is now highly unlikely that Bell Media will be able to substitute Canadian ads during the breaks.
ICYMI: Vice layoffs begin, Starz comes to Canada
Plus, is Toronto Public Library a new Netflix competitor?
RECMA releases its latest Canadian report
Media agencies get assessed on their ability to win and maintain new business.
Cadillac Fairview taps experiential, digital for Olympics
The commercial real estate company is targeting young Canadians with an optimistic approach.
Pierre Marcoux named president of TC Media
The journalist-turned-media exec says the company is looking to grow its market share, and is still eyeing possible acquisitions.
Digital growth slow for newspapers and magazines: study
For many newspapers, modest digital gains can’t offset losses in print readers.
Rogers Media revenues drop 4% in Q4
Revenues decreased to $526 million from $550 million a year ago, largely due to a shorter Toronto Blue Jays playoff run.
Canadians would go ad-free for $5 more per month: study
Many say they’re consuming more paid-subscription content than they were two years ago.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
