Elle Canada, Elle Quebec launch new retail strategy
Editor Julie Buchigner said the new custom content approach is indicative of modern editorial times.
Snap courts app marketers with new updates
The social media platform is banking on the rising popularity of app install advertising as it adds more granular measurement and easier app installs.
WPP lands Bose accounts after global review
Partner agencies that will begin working with the brand in the spring have not yet been specified.
Rogers and Vice part ways on Viceland
Months after reports said the partnership was ending, Vice is looking for new partners for its specialty TV content.
Bell Media brings big HBO properties to CraveTV
Winter is coming to the streaming service as it adds Game of Thrones and other series to its slate.
Bell takes simsub dispute to Supreme Court
With Super Bowl LII less than three weeks away, Bell has requested a suspension of the CRTC’s simsub decision for the 2018 game and a reversal going forward.
ICYMI: Changes at HuffPost’s blogs, plus a TimePlay tournament
While HuffPost Canada won’t eliminate the blog program, it will become pickier with the content.
Mars puts media account into global review
The US$1.4 billion account, currently held by MediaCom, is up in the air.
Groupe V’s digital strategy for RPM
The popular TV show is expanding its footprint to an online magazine and auto listing site with eyes on the English market.
How TV fared over the holidays: Numeris
The CBC’s New Year’s special edged out City’s — but just barely.
Spotted! Vancouver’s grease-berg
Jungle Media installed a “not-too-gross” mess to show commuters the results of their bad kitchen habits.
Pattison OneStop expands Global partnership
The Corus-owned news brand is now a part of the TTC screen network.
Groupe V Media beefs up V’s weeknights
Stéphane Rousseau’s new late-night variety show is positioned as an alternative to news on TVA and SRC.
RBC Training Ground grows as Olympic season kicks off
More amateur athletes get a chance to prove their mettle as the financial institution readies its Olympic campaign.
Ethnic Canadians prefer smartphones to TV: study
The inclination toward mobile usage may be driven by a higher degree of trust in online media.
