News

Bell Media’s simsub federal court appeal is dismissed

The media company is “considering all options” on how to proceed.

Stuart Garvie: There’s more to TV than brand safety

GroupM Canada’s CEO says there’s plenty more reasons to buy television than mass reach and brand-friendliness.

X-Files, The Launch, Amazing Race lead CTV’s mid-season

New shows and returning favourites follow a successful fall with Young Sheldon and The Good Doctor.

Rogers Media and CBC extend NHL deal to 2026

The new seven-year agreement keeps Hockey Night in Canada on linear and digital platforms at both broadcasters.

Vice goes broad with CTV’s linear audience

The millennial media co deepens its relationship with Bell Media as industry watchers wait for news on Viceland’s fate.

Adidas pairs with P.K. Subban

The popular Toronto-born defenceman is no stranger to big brand deals.

Air Canada returns as a Canadian Olympic sponsor

Expect a new athlete-led campaign in January as the airline continues its 30-year involvement with Canada’s Olympic teams.

Sabrina Geremia: Working with the impatience of consumers

Google Canada’s country manager says digital consumers want things now — whether it’s info on real estate or the best toothbrush.

OLG stays on top: Media Monitors

CTV fell off the top of Montreal’s radio spending ranking, giving way to another Bell-owned brand.

Spotted! The Greatest Showman comes to town

A musical treat for tourists in Nathan Phillips Square is just the latest experiential effort for the film.

CCAB audit newspaper Canada

Employee buy-out sparks hope for local newspapers

Ad sales are not expected to rise, but staff predict a nimbler operation with fewer overhead costs can double-down on local coverage and advertiser relevance.

Judy Davey on trust, simsub and where TV goes from here

The ACA’s VP of media policy and marketing capabilities says TV still has a lot to be proud for — but there are changes she’d like to see down the road.

What shows were most-streamed in 2017?

Netflix, CraveTV and Apple share their Top 10s to show which properties are finding audiences away from linear television.

The MiC Nice List for 2017

Our editorial staff picks a few of its favourite media executions from the past year.

Under Armour heads to PyeongChang as COC sponsor

The brand’s first national Games sponsorship