Mindshare’s content push: MAOY 2017
The Toronto shop boosts its agility with a newly launched business unit.
OMD’s changing media role: MAOY 2017
Data, collaboration and strategy are at the forefront of the agency’s client relationships.
Viewability a rising priority, click-through lags: report
Mobile-only campaigns also decreased over the quarter, according to Videology’s quarterly research.
iHeartRadio names new content, marketing lead
Taylor Jukes takes on a new role overseeing marketing and original content.
Amazon Marketing Services lands in Canada
The new services are intended to complement the e-commerce giant’s suite of existing advertising services.
Touché’s data-driven transformation: MAOY 2017
The Media Agency of the Year’s new team and positioning statement reinforced its focus on data.
Touche named strategy’s Media Agency of the Year
OMD and Mindshare shared the podium, while Alain Desormiers was named Media Agency Leader of the Year at the annual event.
ICYMI: Instagram expands branded content tool
Plus, Quebec ready to impose provincial SVOD tax, and cannabis coalition outlines advertising guidelines for recreational pot.
Toyota Canada named Olympic and Paralympic sponsor
The national sponsorships stem from a global Olympic deal struck last year.
People Moves at SlimCut, TVA and more
Campsite, Bleublancrouge and SlimCut Media have bolstered their sales teams, while Quebecor has shuffled its leadership.
Casper becomes the Maple Leafs’ sleep sponsor
Activations inside the ACC will give the online retailer more visibility in a key Canadian market.
Aimia reports net loss in Q3
Revenues and billings for the September-ending period were both down year-over-year.
CRTC report shows audiences declining across TV, radio
The updated info in the Communications Monitoring Report shows online TV viewing is on the rise.
Newcap updates The Move to fill a hip hop gap
Streaming data showed a gap in Toronto’s hip hop radio market that Newcap aims to fill with Kendrick Lamar, Daniel Caesar and more artists young listeners crave.
NFL Canada taps TTG for sponsorship play
After running sponsorship in-house, the league is tapping its first third-party partner to find new opportunities.
