TVA Sports carries media growth at Quebecor
The Q2 results show broadcast was responsible for the media segment’s triple-digit increase in adjusted operating income.
Cross-screen campaigns continue to rise: report
Videology’s latest video report shows the 15-sec spot has gained popularity this year.
Facebook fights unintentional clicks
The social media company adopts a two-second rule to improve Audience Network measurement.
Jungle Media wins Yves Rocher
The Montreal office will lead the account, which includes digital and traditional media in Canada and the U.S.
Radioplayer app moves into the living room
Board chair Julie Adam on how the app has performed since launching and where it is expanding to next with its first update.
Media City partners with WTR Media
The OOH company has hired the sales partner to represent its boards in Alberta, Saskatchewan and Manitoba.
Rona climbs to the top: Media Monitors
The retailer made a big jump in Toronto and Montreal in the most recent radio ad tallies.
CBS SVOD heading north
CBS All Access is coming to Canada in early 2018, though no details on how this service will affect licensing deals with Canadian broadcasters.
Active International goes digital for first Canadian campaign
The company has expanded its focus to reach more marketers and is doing so through targeted digital as well as mass reach OOH.
Wayfair, Volvo go ‘off the grid’ with Corus
The brands have signed on as partners for Sarah Off the Grid, which follows HGTV host Sarah Richardson as she designs and builds her own family home in the country.
Addictive Mobility makes moves in Montreal
The hiring of TC Media’s Alexandre Rouleau is a crucial part of reaching out to agencies in the French market.
Showcase sets fall schedule, Travelers return
The Corus-owned specialty channel also announced premiere dates for recently acquired U.S. series, The Sinner and Marvel’s Runaways.
ICYMI: Ad fires back over CRTC appeal
In case you missed it: Postmedia will use the money from its sold printing facility to pay down debt, Instagram Stories releases usage stats one year in and Will & Grace get more episodes.
People Moves: GroupM CEO departs, Postmedia layoffs and more
Brian Lesser is leaving GroupM for a new role, Postmedia continues to cut staff and other industry moves from the week.
Astral takes off at Pearson
The new digital billboards will target travellers on their ways into and out of the city, with an estimated 800,000 daily impressions.
