Kit Kat dives into eSports with theScore
The Nestle brand is sponsoring a segment within a series on theScore interviewing eSports personalities about what they do in their downtime.
Judges and online jurors announced for MIAs
The jury will be a who’s-who of various industry sectors including media, agency and marketing.
Danone serves up a new sponsorship deal at the Rogers Cup
Oikos has joined on as a sponsor of the Montreal version of the tennis tournament with a goal of reaching both affluent professionals and families.
Playoff hockey hurt Cineplex Media’s Q2 ad revenue
Despite ad revenue dips, the company posted gains in overall revenue for the quarter.
Print continues to hamper Torstar in Q2
Revenues from Vertical Scope and other digital ventures increased, but soft national advertising sales contributed to a 19% decrease in revenue.
Specialty sees increase in ad and subscription rev: report
Plus, VOD subscription revenue, which includes subscription services like CraveTV and Netflix, went down more than 9%.
America’s Got Talent holds the top: Numeris
Meanwhile, CTV’s The Amazing Race Canada stayed in second place, but the gap between first and second narrowed slightly.
CBC announces new dramatic miniseries
The series, about Canada’s tainted blood scandal, is called Unspeakable.
Bell offers up new solution, asks CRTC to reverse simsub ban
Accompanying the application was a Bell Media-commissioned report arguing the decision has already cost the Canadian economy an estimated $158 million.
New hosts, new format for CBC’s flagship newscast
A team of four will lead the pubcaster’s flagship news show as of this November.
How will the IAB’s ads.txt change Canada’s ad fraud conversation?
Industry experts weigh in on whether the simple text tool could cause a domino effect in the digital advertising industry.
SourceKnowledge expands to Toronto
President and co-founder, Patrick Hopf, on expansion plans that have the Montreal company putting boots on the ground in Toronto and Los Angeles.
Local radio ad sales see steepest decline in five years: report
At the same time, national sales saw an increase, but the growth rate is slowing for that revenue.
Global unveils fall premiere dates
Corus Entertainment fills out its premier week with new ventures from Jeremy Piven, Anne Heche and Andrea Martin.
Honda Dealers continue to buy big: Media Monitors
Cars continued to rule the top of the chart in Toronto for the week of July 24 to 30.
