GO Transit officially launches Wi-Fi network
IMA Outdoor’s CEO on the 36 stations that are now wired for internet, and the new campaign launching Monday.
Spotted! TSAs that forecast daily discounts
Mark’s campaign with Astral OOH links the dipping temperatures to storewide sales.
Rogers expands Punjabi edition of Hockey Night in Canada
Ratings to date for the TV broadcast, ahead of its Edmonton radio launch.
CTV/RDS scores with most-watched Super Bowl ever in Canada
The network reports an average audience of 9.2 million Canadians for Sunday night’s telecast, while parent co Bell Media challenges the CRTC on its simsub decision.
Ford Lincoln buys the top: Media Monitors
The car co purchased the most radio ad inventory in Toronto and Montreal for the week of Jan. 26 to Feb. 1.
Unilever chooses PHD for global search business
The company’s digital arm, Resolution Media, will lead the business in North America, says Fred Forster, president and CEO for PHD Canada.
Power 97 rebranded to 97.5 Big FM
The Corus Radio-owned Winnipeg station has switched its playlist from hard to classic rock to reach a broader audience.
Jays VP talks top sponsorship spots
Mark Ditmars on digital signage switches and an on-field display that’s being upgraded for the first time since 1989.
AOL Canada announces production studio
Canadian interest in AOL Originals and increased brand spending prompted the launch, says Joe Strolz, GM at AOL Canada.
TubeMogul expands Canadian presence
The video advertising software co has opened an office in Vancouver and made three senior hires, including former MediaCom director Robert Meth.
Facebook moves beyond the click
The social network is rolling out “conversion lift,” which it says captures the impact its ads have on driving additional business.
MasterChef Canada’s recipe for sponsorship success
The show, which is getting a Super Bowl push Sunday night, has added new partners for its second season.
Super Bowl vs. Oscars: how audiences stack up
An infographic breaking down the audiences of the two tentpole events of the year, with data from MediaCom Canada.
Westjet changes ‘up’ its magazine
WestJet Magazine has been cleared for takeoff as the airline rebrands its in-flight magazine.
Apps reign on tablet and smartphones: comScore
Canadians are spending six times the amount of hours on apps than browsers across tablets and smartphones, according to the measurement co.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
