Muskoka Brewery’s Detour IPA turns away from typical beer ad
The new Detour campaign uses locals to send a more honest and accessible message.
The Amazing Race Canada adds Petro-Canada, Scotiabank
Chevrolet, Air Canada and Petro-Canada have come together for grand prize worth half a million dollars, with Scotiabank on board as well.
MasterChef takes the week: BBM Canada
The CTV show had the most single night viewers for the week of June 2 to 8.
Social media’s impact on how we tell stories: Cannes blog
The UM Canada director takes in star sessions from David Hasselhoff and Sir Patrick Stewart and shares how their online evolutions could influence brand work.
Mondelez partners with TubeMogul
Online video campaigns launched via the new Mondelez and TubeMogul partnership will be piloted in Canada and the US.
Canada strikes out in Media at Cannes
Our country comes up short once again in the Media, Mobile and Outdoor categories, while agencies from Brazil, Peru and Australia take the top prizes.
Definition of a Canadian TV viewer is changing: Infographic
One in six Canadians now watches all of their television programs on a digital device.
Big developments at The Exchange Lab
The programmatic media marketplace has partnered with MediaMath and named Chris Dobson as executive chairman.
Changes at Rogers for Next Issue Canada
Ken Whyte, who was leading the division, is now the SVP of public policy at the company, with Steve Maich now heading the digital magazine service
England vs. Italy is CBC’s highest rated World Cup stage match ever
Almost 3 million people tuned in to Saturday’s match, with audiences for all games tracking 60% higher than in 2010.
Telus has installed World Cup games at Toronto urinals
Urine-activated experiential installation promotes the company’s LTE network in Toronto restrooms during the height of soccer fever.
Jean Durocher named EVP and CRO at V Media Group
Jean Durocher, most recently with Gesca, will help V Media Group enter a new chapter as the company awaits CRTC and competition approval of two French-language music channels acquired from Bell.
Media owner ad revenue to grow by 6% in 2014: Magna
Canada’s forecast has been upgraded, with ad revenue now expected to grow by 4.1%.
FIFA World Cup brings in more than one million viewers on CBC
The average broadcast of the opening match on the CBC was also watched by over 400,000 viewers online.
Inside the Cannes Lions media judging room: Blog
Karine Courtmanche, president at Touche! takes MiC inside the Media category judging room at the Cannes Lions.
