Which messaging apps are best for brands: study
A new white paper from IPG Media Lab outlines why Kik and Tango represent the best opportunities for brands looking to tap into the growing services now.
Big Bang Theory is back on top: BBM Canada
The CTV laugher had the most viewers for the week of March 31 to April 6.
The NHL promotes with the Cup
With a new bracket challenge and partnership with Oreo, the league looks to turn casual fans into avid fans by reaching them at playoff time.
AOL.com launches new video experience
The US website has given its videos a spotlight placement, with the Canadian website considering a similar move.
PMB and comScore release fused database
Data from the two organizations show website reach is up and print readership numbers remain steady this spring.
Everest jump to simulcast live on Discovery
The latest world-wide megastunt event for the specialty channel will see mountain climber Joby Ogwyn glide from the summit to base camp in a wingsuit.
Tangerine goes for broke with media buy
With its biggest media buy to date, the financial institution is set to reintroduce itself to Canadians since changing its name from ING.
Shaw Communications to lay off 400
The cable and telco is reorganizing its enterprise and consumer-facing business units while leaving Shaw Media as a standalone piece.
AToMiC shortlist: part three
The nominees for Best Brand Integration at the upcoming award show.
NHL will make Rogers top for sports
The media co told the CRTC in closing remarks during licence renewal hearings that it expects hockey to bump it to the top sports spot in Canada.
Woodbine picks XMC for sponsorship
The agency’s property division, Sponsorship Canada, will look to expand the racetrack operator’s sponsor roster.
MTV and Scene team up for Twitter Amplify
The Bell Media channel and client launched the first-ever campaign of its kind this weekend around the 2014 MTV Movie Awards.
The niche social networks Canadians are adopting: study
Microsoft’s latest Digital Trends report shows Canadians are more willing to connect with brands in more specialized online communities.
Juice opens San Francisco office
Neil Sweeney on the strategy behind the new outpost as the mobile co celebrates its fourth birthday.
Global TV debuts Rookie Blue before ABC stateside
In a first-ever non-simulcast for the cop drama, Global will bring 15th division back on May 19, before ABC airs the fifth season premiere on June 19.
