Initiative names new president
Adam Luck is joining the agency and leading Canadian operations.
Teenage Mutant Ninja Turtles to take over Yonge-Dundas
Nickelodeon Canada and Walmart Canada will stage an art challenge activation in advance of the Turtles motion picture release this summer.
CRTC releases 2013 radio results
The regulator has released its fiscal and usership stats from 2013.
AToMiC shortlist: part one
MiC, strategy and Playback announce the nominees for the top creative collaborations and CSR campaigns.
Pick your Platform: Faris Yakob on the future potential for Facebook
The co-founder of strategy consultancy Genius Steals and former chief innovation officer at MDC Partners on the potential for a new kind of medium from the social media co, following the purchase of Oculus VR.
Metro gets augmented
The free daily is adding AR to its editorial pages starting today, with advertising options to follow around May.
Honda’s hockey plans
The automaker has partnered with the NHL and The Score to reach hockey fans through the remainder of the season and playoffs.
Canada takes four at Internationalist Awards
Twos Golds and two Silvers went to the nominated agencies at last night’s awards in New York.
Inside IPG’s partnership with AOL
On the heels of the One by AOL announcement, Kristi Argyilan, president of Magna Global North America, talks details and new deals the agency will have in place by the time the upfronts roll around.
Ford Lincoln buys top spot: Media Monitors
The car co bought the most airtime in Toronto for the week of March 17 to 23, according to the latest report.
Watching video makes up 29% of all time spent online: MTM
Media Technology Monitor’s analysis of the English-language market in Canada highlights the growing popularity of streaming video.
La Presse+ to launch on Android
The digital newspaper, which has been live for nearly a year on iOS, will launch on select Android tablets at the end of April.
Strategic Content Labs partners with Engagement Labs
The St. Joseph Communications-owned agency is teaming up with the Montreal-based firm to offer content marketing services to clients.
Acer partners with Blue Jays
The tech manufacturer finds value in becoming the official laptop and tablet partner of the MLB team, aiming to reach young families and students across the country.
Elle Canada to host interactive cover shoot
The TC Media magazine is engaging its online audience through the cover design process for its upcoming June issue with actress Emma Roberts.
