Zenith adjusts ad spend forecast up

The agency has bumped its prediction up and details how ad spend is breaking down in Canada and around the world.

NCIS takes the week: BBM Canada

The CTV drama had the most viewers for the week of March 24 to 30.

Rogers Media paints dire picture of conventional TV

Rogers Media president Keith Pelley told CRTC regulators Tuesday that he wants “flexibility” to ensure the OMNI stations remain competitive in a fast-changing digital landscape.

Dentsu Aegis expands leadership group

Hisham Ghostine joins the agency from Omnicom and Jennifer Clark is promoted.

Newad launches French maternity blog

TPLmoms.com, a mom-centric spinoff of the Ton Petit Look lifestyle site, targets urban Quebec mothers.

MediaCom rolls out sponsorship evaluation tools

The global media agency now offers Connected Sponsorship tools in Canada and other markets.

What are your followers sharing?: blog

Paul Cowan SVP of client development at Performance Content Group, analyzes one million followers of 52 branded Twitter accounts and comes up with some unsettling results.

Game of Thrones premiere tops one million on HBO Canada

Sunday night’s premiere was the most-watched launch episode for the channel to date.

Globe and Mail director moves to Jones Media

Andrea Fernandes has joined the company as its VP of business development.

The Grid’s strategic update

The free weekly is trimming its size and adding more news content beginning with this week’s edition.

AOL renews four series

#CandidlyNicole, City.ballet., The Future Starts Here and Hardwired will return to the AOL On Network, with a Canadian NewFront to come following the event in New York City.

AToMiC shortlist: part two

Keep ’em coming. Strategy, Playback and release the shortlists for the AToMiC Idea and ROI categories.

Ottawa unveils new digital strategy, new investment

Industry minister James Moore said the Business Development Bank of Canada will invest $500 million in digital initiatives.

Insights from the launch of Globe Now

The Globe and Mail‘s new daily video series will launch mid-roll ad units later this month.

Recipe to Riches wraps first season on CBC

The Loblaw-partnered show brought in more than 520,000 viewers for its final episode.