Zenith adjusts ad spend forecast up
The agency has bumped its prediction up and details how ad spend is breaking down in Canada and around the world.
NCIS takes the week: BBM Canada
The CTV drama had the most viewers for the week of March 24 to 30.
Rogers Media paints dire picture of conventional TV
Rogers Media president Keith Pelley told CRTC regulators Tuesday that he wants “flexibility” to ensure the OMNI stations remain competitive in a fast-changing digital landscape.
Dentsu Aegis expands leadership group
Hisham Ghostine joins the agency from Omnicom and Jennifer Clark is promoted.
Newad launches French maternity blog
TPLmoms.com, a mom-centric spinoff of the Ton Petit Look lifestyle site, targets urban Quebec mothers.
MediaCom rolls out sponsorship evaluation tools
The global media agency now offers Connected Sponsorship tools in Canada and other markets.
What are your followers sharing?: blog
Paul Cowan SVP of client development at Performance Content Group, analyzes one million followers of 52 branded Twitter accounts and comes up with some unsettling results.
Game of Thrones premiere tops one million on HBO Canada
Sunday night’s premiere was the most-watched launch episode for the channel to date.
Globe and Mail director moves to Jones Media
Andrea Fernandes has joined the company as its VP of business development.
The Grid’s strategic update
The free weekly is trimming its size and adding more news content beginning with this week’s edition.
AOL renews four series
#CandidlyNicole, City.ballet., The Future Starts Here and Hardwired will return to the AOL On Network, with a Canadian NewFront to come following the event in New York City.
AToMiC shortlist: part two
Keep ’em coming. Strategy, Playback and
Ottawa unveils new digital strategy, new investment
Industry minister James Moore said the Business Development Bank of Canada will invest $500 million in digital initiatives.
Insights from the launch of Globe Now
The Globe and Mail‘s new daily video series will launch mid-roll ad units later this month.
Recipe to Riches wraps first season on CBC
The Loblaw-partnered show brought in more than 520,000 viewers for its final episode.
