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Develop creative on HTML5: IAB Canada
Citing data showing 20% of web page views coming from mobile devices, the bureau “insists” agencies move away from Flash to develop mobile-compatible advertising.
Canadians binging on ‘bite-sized’ information: study
New stats from a study conducted in advance of the CASSIES show nearly half of Canadians describe themselves as addicted to social media.
Why Univision is coming to Canada in 2014
TLN Canada president Aldo Di Felice on his expectation to see an “awakening” of the potential for the Spanish market in Canada.
How Bell Media’s sales department has changed since buying Astral Media
Luc Sabbatini, president of Bell Media Sales talks about the company’s new combined office, multi-platform sales and a changed compensation model for his team.
Les Affaires redesigns top to bottom
The group of publications has updated its look to offer advertisers a more integrated, content-centric proposition.
Exchange Lab hires former BBC exec as chairman
Chris Dobson is joining the programmatic company as chairman of the company’s board of directors.
UB Media acquires Fokus Media
The company has purchased the digital sign network, which has faces on university and college campuses across the country.
Ford Lincoln stays on top: Media Monitors
The car co bought the most radio ad time in Toronto for the week of Jan. 27 to Feb. 3.
BMW Canada unveils Olympic campaign
The 60-second TV spot is supported by digital display ads that will update to congratulate athletes as they win medals.
How Chromecast will change everything in Canada: blog
Sheetal Jaitly, director of business development and media for Pivotal Labs, on the impact Google’s OTT device will have on the Canadian market as the app opens up its software development kit.
Top Chef Canada reveals details of next season
The fourth season of the Food Network Canada show bows on March 10, with SpongeTowels, GE Monogram and Caesarstone signed on as grand prize sponsors.
Auto ads drive away with most Super Bowl airtime
Financial spots were up five points versus last year, according to CMR preliminary data from BBM Analytics.
Yahoo Canada following in US footsteps
Country manager Claude Galipeau speaks about Yahoo Canada’s video initiatives and shares which Canadian originals are Yahoo Screen’s biggest hits.
Is YouTube really a “huge missed opportunity” for beauty brands?
Jodi Brown, director of content at Mediacom weighs in on a recent study that suggests influential vloggers are being overlooked.
CBC goes cross-platform for Sochi sponsorships
Using a responsive ad server for the first time, the network’s Olympic partners will activate on whatever screen the viewers choose to use.
