Dissecting the future at Cannes
Aegis Media presented a talk from the MIT Media Lab on where the connection between humans and brands is heading.
Rogers launches online social engagement show for The Project
The digital extension will see participants in the City and OLN doc-reality series engage with fans of the show after it airs on TV.
Canada picks up more Gold
Grip Limited gets Gold in Branded Content, with Canada also picking up prizes in Film and Titanium & Integrated on the last night of awards in Cannes.
Zoomer Media launches Everythingzoomer
The company has consolidated its online properties into a single content hub that will also be optimized for mobile.
Tic Tac Canada asks Canadians for a flavour
The brand has launched a digital-only campaign and a microsite that allows Canadians to cast their votes for one of three potential flavours.
Bell Media renews TV deal for World Juniors hockey tournament
TSN and RDS have secured multi-platform rights to the annual holiday season tournament for the next 10 years.
Mobovivo brings second-screen apps to Quebec
Mobovivo’s CEO Trevor Doerksen talks to MiC about the company’s partnership with Montreal’s Turbulent Media.
AOL inks ad representation deal with Cinoche
AOL’s head of ad products and sales Leanne Gibson (pictured) talks to MiC about the digital and mobile ad opps the company will offer clients.
Pizza Pizza buys top spot in Toronto: Media Monitors
In Montreal, it was fashion retailer Mondo Uomo that bought the most radio time for the week of June 10 to 16.
Canada to see modest ad spend growth over next three years: report
ZenithOptimedia’s ad expenditure forecast projects that digital spending will overtake TV spending by 2014, with mobile and video leading the way.
Sid Lee and Cirque du Soleil announce new venture
The agency’s chairman tells MiC about the launch of Sid Lee Entertainment, which will be led by Joanne Fillion.
Cannes blog: Deb Roy and the future of Twitter
Pollin8 founder Lauren Richards on the inspiring Cannes talk by the platform’s chief media scientist, and the TV-social media connection.
CRTC: radio revenues up slightly in 2012
FM stations accounted for the majority of radio revenues in Canada, earning $1.31 for the year ended Aug. 31, 2012 compared to $1.3 billion in 2011.
Disney teams with Calgary Stampede to promote Lone Ranger
The studio will incorporate the event into its marketing of the film in Calgary, and is offering prize packs for two to the festival.
Big Brother Canada dominated Canadian social TV in Q1: report
The domestic version of the reality series (pictured) amassed more than 116 million impressions and 120,000 interactions, according to a study by Seevibes and Evolumedia.
