Articles Tagged ‘Blue Ant Media’
The fight for specialty channel survival
Industry members weigh-in on the potential casualties of next year’s specialty TV shift.
It’s Epic Meal Time for Taco Bell Canada
In a first-ever collaboration with a YouTube food channel, the Tex-Mex giant targets a millennial audience.
Cottage Life and SC Johnson bug out
The Blue Ant property has teamed with SC Johnson’s Raid and OFF! brands on a new content marketing program.
Why ad-free is working for Blue Ant’s nature channel
The mediaco has turned Oasis into Love Nature, aiming to bolster the channel’s subscribers with a free preview, as it continues to bet big on 4K.
Blue Ant Media’s banner year
Following its U.S. expansion and the purchase of an MCN, the multi-platform company is MiC sister publication Playback‘s Media Company of the Year.
Blue Ant takes majority stake in NZ broadcaster
The media co has acquired a controlling interest in Choice TV, a national independent television network in New Zealand.
Laura Pearce moves from AOL to Blue Ant
The former marketing director for AOL will fulfill a new, consumer-facing role for the fast-growing media co.
Blue Ant, Keywest bring Outdoor titles under one roof
The new company, Outdoor Group Media, will extend the reach of four regional mags.
Bite On Mondo series to air on Teletoon
The half-hour, 26-episode series will feature content from the animated comedy shorts pitch program of the same name from Mondo Media, Blue Ant and YouTube.
Infiniti ‘discovers’ branded video
The car brand is reaching outside of its regular promotion strategy with Canada Undiscovered, a new series on Blue Ant’s Oasis and Travel+Escape channels.
Graph: Who landed where on the hot topics of Let’s Talk
A look at where the major players fall on the big issues to come out of the Let’s Talk TV hearing.
Blue Ant teams with Scion for music vid series
The Toyota brand is sponsoring an original series in which up-and-coming musicians team up with visual artists and filmmakers.
Give indies a fair fight, Blue Ant urges CRTC
Raja Khanna, CEO of TV and digital at the company told the regulator seven of its eight channels would likely fold under pick-and-pay.
The Verdict: Go RVing gets digital
The number of young RV owners has doubled over the past five years. To reach that group, Go RVing Canada shifted its spending to a pair of online video campaigns.
CBC Music, Aux and TD start online band search
The three partners have launched Rock your Campus, a new contest that embraces YouTube’s importance in the music industry.
