Articles Tagged ‘Blue Ant Media’

youtubered

ICYMI: YouTube’s subscription service, Polar’s new exec

In case you missed it: YouTube is launching an ad-free subscription service, Polar has hired a former Google exec and Dive Networks signs with the CFL.

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Blue Ant rebrands Bite TV

The newly-branded Makeful, which launches this Monday on TV, seeks to reach a niche audience of women passionate about craft.

roamNewRoads

Blue Ant’s strategy clicks with Canon

The digital imagery company is targeting an untapped market by creating content for baby boomers online.

terrySellwood

Changes at the top for Cottage Life Media

Terry Sellwood is retiring as president this summer, with Penny Caldwell being promoted to publisher of the magazine.

orphanBlack

The fight for specialty channel survival

Industry members weigh-in on the potential casualties of next year’s specialty TV shift.

Epic Meal Time

It’s Epic Meal Time for Taco Bell Canada

In a first-ever collaboration with a YouTube food channel, the Tex-Mex giant targets a millennial audience.

cottageLifeRaid

Cottage Life and SC Johnson bug out

The Blue Ant property has teamed with SC Johnson’s Raid and OFF! brands on a new content marketing program.

LoveNature

Why ad-free is working for Blue Ant’s nature channel

The mediaco has turned Oasis into Love Nature, aiming to bolster the channel’s subscribers with a free preview, as it continues to bet big on 4K.

MMacMillan

Blue Ant Media’s banner year

Following its U.S. expansion and the purchase of an MCN, the multi-platform company is MiC sister publication Playback‘s Media Company of the Year.

Copied from Playback - shutterstock_tv_deal

Blue Ant takes majority stake in NZ broadcaster

The media co has acquired a controlling interest in Choice TV, a national independent television network in New Zealand.

LauraPearce

Laura Pearce moves from AOL to Blue Ant

The former marketing director for AOL will fulfill a new, consumer-facing role for the fast-growing media co.

OutdoorCanada

Blue Ant, Keywest bring Outdoor titles under one roof

The new company, Outdoor Group Media, will extend the reach of four regional mags.

Copied from Playback - Bite on Mondo

Bite On Mondo series to air on Teletoon

The half-hour, 26-episode series will feature content from the animated comedy shorts pitch program of the same name from Mondo Media, Blue Ant and YouTube.

infiniti

Infiniti ‘discovers’ branded video

The car brand is reaching outside of its regular promotion strategy with Canada Undiscovered, a new series on Blue Ant’s Oasis and Travel+Escape channels.

TVshutterstock

Graph: Who landed where on the hot topics of Let’s Talk

A look at where the major players fall on the big issues to come out of the Let’s Talk TV hearing.