Articles Tagged ‘Canadian Tire’
Women’s Para Hockey of Canada is making a push for sponsors
Canadian Tire has already signed on, part of a $1 million goal to fund the women’s national team.
Spotted! Canadian Tire (virtually) trims the tree
The VR experience has a direct ecommerce link for the retailer’s Noma and Canvas private brands.
More sponsors pause support of Hockey Canada
Chevrolet, Telus and Canadian Tire have joined Scotiabank in withdrawing support of the upcoming World Junior tournament.
Spotify brings interactive podcast ad format to Canada
Canadian Tire, Tim Hortons and Mazda are among the early brands using CTA cards, which resurface ads the next time users open the app.
20 brands are activating at the NHL Heritage Classic pregame festival
OLG, Clorox and SkipTheDishes are among those that helped increase sponsors by 55%.
Canadian Tire expands its work with Corus for the holidays
On top of activations on Hallmark, Food Network and W, the retailer is also increasing its presence on Spotify to tap interest in seasonal music.
Canadian Tire taps Branded Cities’ 3D OOH
The boards create fully immersive scenes, which the retailer used to show off its line of pet products.
Canadian Tire renews partnership with COC for eight years
The uniquely long-term partnership also reflects sustained engagement the COC has seen from partners for the game.
Spotted! Canadian Tire uses a block of ice as a spring countdown
The stunt is one of several cross-platform ways the retailer is tapping into anticipation for warmer weather.
How Canadian Tire is keeping its NHL presence felt
The retailer has found silver linings in changes to this season, be it in new broadcast angles or finding new games to sponsor.
Roundtable Pt. 2: Leading amid uncertainty
Our panel of industry experts talk communication and testing testing testing!
Roundtable: Rehearsing for a future you can’t predict
Agency and brand leaders discuss scenario planning amid continued uncertainty in our final roundtable for 2020.
Ram, Canadian Tire partner with Sportsnet for fantasy hockey
No fans in the stands? No problem, say two major brands.
Desjardins, Canadian Tire join Dragons’ Den sponsor roster
Desjardins will use the integration to promote its new GoodSpark platform, while Canadian Tire will position itself as an innovator.
