Articles Tagged ‘Carat’
Carat Montreal ups Savard, Verdon to co-managing directors
The new positions will support the company’s efforts to focus 100% on the digital media market by 2020.
Hotels.com and MEC sign on for Amazing Race Canada
The two new sponsors join three returning partners as the show prepares to launch its fourth season.
Diageo starts global media agency review
Carat currently handles the account in Canada.
How Chevy became CTV’s first scripted crime integration
Motive‘s main character is driving a 2015 Camaro throughout the rest of the show’s final season.
PepsiCo lets hockey fans hoist the Stanley cup
Aiming to give fans the experience of their lifetime, the company has partnered with Subway restaurants across Canada.
Digital spend to increase by 15% in ’16: Carat
According to a report from the agency 2016 will witness a healthy 4.5% increase in ad spend.
Chantal Gilbert joins Groupe V Media
The Quebec-based media company has hired the former Carat exec as its director of media creativity.
Danone’s new drink targets health-conscious women
The brand’s new drink adds to its Activa range and targets busy women who are on the go.
Sony consolidates media accounts
The company is giving 90% of its media business to two agency groups following a review.
Dentsu builds out C-suite
The agency has hired a new chief talent officer and promoted Caroline Gianias.
P&G restructures media business, nudges out Publicis
Omnicom has grabbed the lion’s share of the CPG co’s media business in North America, along with Carat.
Rona’s tablet-heavy holiday
How the home improvement store doubled its digital spend and partnered with Star Touch and La Presse+ for this year’s push.
Spotted! Quebec Pork provides dinner inspiration
A transit campaign has new recipes going up in Montreal subway stations every week.
Aegis wins Mondelez in North America
After a four-month review, the CPG is splitting its media business between Carat and SMG, with the former handling the entire communications portfolio.
Will yogurt lovers check in two times daily for Danone?
The revived Activia Challenge is focused on deeper engagement and features social-savvy spokespeople to help it break out in a populated market.
