Articles Tagged ‘CBC’
Exec-level changes at CBC and Rogers Media
Jack Tomik is leaving the CBC’s Revenue Group for Rogers Media with Alan Dark taking over his position at the pubcaster.
NHL lockout: Bring in the replacement programs
With the first two weeks of the regular season officially cut, the CBC and Sportsnet have rolled out alternate Saturday night hockey programming.
CBC’s Dragons’ Den launches real-time social engagement
iPowow! Canada has partnered with the CBC to introduce an armchair Dragon that allows viewers to engage with the show via their mobile device, tablet or PC.
Ford Fusion promotes with Dragons
The car co has signed on as a first-time sponsor, and Scotiabank is back for a second year with CBC’s Dragons’ Den.
NHL lockout: What’s a media buyer to do?
MiC speaks to PHD’s Rob Young and Starcom’s Bruce Neve about their concerns of a continued shut-out and the options if players don’t make it to the rink.
Couch critics: Over the Rainbow, The Mob Doctor and Revolution
Predictions on which shows will soar and which are headed to an early start on the golf course from the team at Denneboom and Bensimon Byrne’s Max Valiquette.
CBC’s search for Dorothy goes social
The pubcaster has taken its second-screen apps up a notch for Over the Rainbow, using audio cues and live events as ways viewers can vote for their favourite contestant.
CRTC relaunches CBC/Radio-Canada licence renewals
The move follows a delay since July 2011 on public hearings into renewing the licences for the English and French language public broadcast services.
ACCT unveils Canadian Screen Awards
Martin Short will host the March gala event that replaces the Geminis and Genies and reflects the evolution of the domestic entertainment industry, organizers say.
Sportsnet continues growth
Scott Moore tells MiC why the brand purchased the Grand Slam of Curling, and what’s next for its new events division.
Blue Ant Media enters agreement to buy Bold
The deal to purchase the channel from the CBC is conditional on CRTC approval.
Toyota shortens creative to lengthen reach
For its 2013 Venza campaign, the auto brand is airing three different 10-second ads during a single commercial break.
CBC and Sportsnet team up for FIFA World Cup coverage
The sub-licensing deal makes the sports station a licensed broadcaster of the 2014 World Cup Brazil, and lets it broadcast soccer events to which the CBC has rights.
CBC goes searching for fun
The broadcaster’s new kids show Cross Country Fun Hunt is being created on the road with the host documenting communities and uploading segments online.
CBC reveals fall premiere dates
The broadcaster has unveiled the premiere dates for its new shows, including Over the Rainbow, which launches this September.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
