Articles Tagged ‘CFL’
Bell Canada acquires Toronto Argonauts
The company has partnered with the Kilmer Group to purchase the CFL team.
CFL touches down with Whistle Sports
The millennial-minded sports MCN and Canadian Football League have signed a sales and content partnership agreement.
CBC Sports exec moving to CFL
Jeffrey Orridge has been named the commissioner for the league.
New chair for sponsorship council
The Sponsorship Marketing Council of Canada has also named its board of directors for 2015.
The Grey Cup is week’s big draw: Numeris
CFL’s football finale had the most viewers for the week of Nov. 24 to 30.
Grey Cup brings big numbers
The CFL’s championship game on Sunday saw more than 10 million unique visitors tune into the Vancouver-based game for some part of it on TSN and RDS.
TSN reveals sponsor lineup for Grey Cup
Six major advertisers are on board for the TV broadcast, while Formula Four sponsors the network’s first national radio broadcast of the game.
CFL trades in helmets for Jenga and Battleship
The football league is producing new YouTube series to reach younger audiences.
Can designer tees woo more women to watch football?
The CFL’s VP of marketing explains how the partnership with etailer eLuxe will reach new audiences ahead of the Grey Cup.
GM’s 2014 NFL strategy
The automotive brand has increased and shifted its spending to premium segments on CTV’s NFL broadcasts this season.
Ottawa Redblacks open the doors to TD Place
The CFL expansion franchise, playing its first game tonight, is one of three teams drawing crowds and advertisers to the new multi-purpose stadium.
TSN announces sponsors for 2014 CFL season
Moores is on as a new sponsor of the upcoming Canadian football season on TSN.
TSN Radio 1200 grabs rights to Ottawa’s Redblacks and Fury FC
Radio broadcasts of the new CFL team and North American Soccer League team will air exclusively on the Bell Media station.
Seagram sponsors Hamilton Tiger-Cats
Snapping up pouring rights for ciders and coolers at Tim Hortons Field is a first for the Brick Brewing Co. brand.
Mark’s crashes the Grey Cup
The retailer is expanding its CFL sponsorship activations with a new focus on digital and social that will see it document the journey of six friends going to the big game.
