Articles Tagged ‘Coors Light’
Coors Light becomes MLB’s beer in Canada
Baseball may be America’s pastime, but the Molson Coors brand will build league-level experiences for fans this season.
Tangible results, not YouTube views, needed for content programs
The presentation, led by IPG Mediabrands’ Katherine Fera, focused on how brands and media partners can create an effective campaign from the very first step – and what brands need to let go of.
ICYMI: Molson Coors goes country, Jones Media adds a site
In case you missed it: Molson Coors has signed on with CMT Music Fest, Jones Media is representing Tastemade and six companies have been charged for non-compliant telemarketing calls.
Backyard beer games return to TSN and RDS
The beer brand has evolved the program for year two, increasing engagement and expanding the number of stops on its tour.
TSN, Molson put pro spin on beer-league ‘sports’
The Coors Light Games on TSN targets young viewers more interested in zorb croquet than CrossFit.
TSN kicks off NFL season with fantasy football push
Coors is getting back into NFL coverage in Canada by partnering on the network’s Fantasy Football platform.
Coors Light gets extreme
The beer brand is the sponsor of Reebok’s Spartan Race and has launched its “Mountain Survival” program.
Coors Light kicks off major OOH push for new packaging
Promotion of the Molson product will skew towards urban drinkers looking for convenient and portable beer.
Molson Coors remembers 92 years of the Stanley Cup
The brewing co has placed NHL commemorative cards inside the packaging of three of its brands and supported the initiative with TV and a Facebook app.
Coors Light signs on with Sportsnet
The beer brand is the exclusive cross-platform presenting sponsor of Hockey Central Trade Deadline coverage.
